Growing the Most Complex Business Ever with Richard Glover, CEO of Central Florida Zoo

Join host Lee Murray in this week's episode of our CEO series for an insightful conversation with Richard Glover, CEO of Central Florida Zoo. The organization is focused on creating connections that inspire people to take action for wildlife. Together, they discuss the complexities of running a non-profit zoo, highlighting conservation efforts, educational programs, and the challenges of engaging diverse audiences.

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Lee - https://www.linkedin.com/in/leehmurray/

Richard - https://www.linkedin.com/in/richardgloverjr/

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And one of them gives her a

piece of carrot.

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And this sloth has this look on her

face like she's the most excited

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animal on the face of the earth

to ever get a piece of carrot.

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And she's so excited.

And she grabs it and she starts

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pulling it towards her.

And she does the slowest thing

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possible.

She fell asleep before the show.

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And I just thought that was amazing.

All right.

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Welcome back to Exploring Growth.

Today I'm excited to be

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interviewing Richard Glover who's

the CEO of Central Florida Zoo.

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Welcome to the podcast Richard.

Thanks so much for having me. Yeah.

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You know, when I started my

search for SEOs to interview for

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this series around Central Florida,

I thought, what's a business that

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everyone knows, but most people

don't really know much about?

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And of course, Central Florida Zoo.

Yeah, that is definitely true.

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There is a lot of,

assumptions made about an

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organization like a zoo.

And what actually happens at a

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zoo is very different than what

a lot of people think.

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That is why I have you here.

And I'm so excited to, to to learn

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a little bit behind the scenes, you know,

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what goes on at the zoo?

I mean, I can imagine dealing

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with animals is, is adds a layer

of complexity that is well beyond

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just dealing with employees.

Yes. Oh, yes. Definitely.

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That does both the dealing with them

and the expenses related to them.

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I mean, it is, yes, challenge.

People don't realize we don't

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just have to feed them.

We have aging animals that need.

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Yeah, care and special, very

expensive, hard to find medications.

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And there's just a lot of things to

having live animals that you wouldn't

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think about. Yeah, I can't imagine.

Well, I want to get into all of that.

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Let's start at the beginning.

How did you become CEO of the

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Central Florida Zoo and how did

you come into that role? Sure.

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I'll try to make it as brief as

I can. Sure.

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My journey I spent about 20 years in

the horse racing industry. Okay.

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I started seeing information

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about the species that were

disappearing across the world.

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And the more I read about it,

the more I thought, I want to

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get involved in this and try to

help save some of these species.

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So I made a career change and I

moved to zoos and aquariums.

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It was around 2012 ish that I

got my chance to do that.

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communications at the Texas State

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Aquarium in Corpus Christi, Texas, I was there for about five years,

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and my last year there I

participated in a program.

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There's a body that accredits the

best zoos and aquariums across the

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country called the Association

of Zoos and Aquariums. Okay.

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hold animals in the country,

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there's only 248 that are

accredited by AZA. Okay.

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So, through that body,

they had a program that was to

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accelerate leadership opportunities

for people in the industry.

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I went through that program.

They picked ten people each year.

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Yeah, it's a year long program.

And then, you know, I knew what

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I wanted to do was eventually

lead one of these organizations.

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were leading and that were getting

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older and starting to retire,

and there was clearly going to be

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a need for some younger people to

start moving into these roles.

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And I felt like that I could have

a bigger impact if I was in that

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leadership role. So how did you know?

I mean, you say you knew what what

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was it about that that drew drew you

to that? The leadership role? Yes.

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communications, as I said, and ended

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up doing a lot of things also in

development, other departments,

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and a lot of times I was carrying out

my leader's wishes on some things

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that I knew weren't going to work or

weren't going to be effective.

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with the knowledge I've gained

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with the abilities I have to,

to lead people and get people

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excited about things.

When I'm passionate about something,

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it's very clear and other people

tend to want to follow that.

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And that's right.

I'm not the greatest speaker in

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the world.

I'm not the most exciting person

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in the room.

But if I give you a tour of the zoo,

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you're going to see and feel the

passion and you're going to get

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excited. Yeah.

So I knew that those kind of things

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could help me be an effective leader.

And what I want to do is be able

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to have an institution make the

most impact on animal conservation,

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on sustainability,

on the local community.

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We can have and I knew that,

you know, wherever I was, the higher

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I am, the more I affect that impact.

So I was looking for an

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opportunity to do that.

And so, you know, I worked a few

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other places, including the Florida

Aquarium in Tampa in my journey.

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years ago at the Central Florida

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Zoo and Botanical Gardens.

They did a nationwide search,

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and I was fortunate enough to be

the one chosen.

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And, you know, I was interested

in this zoo in particular because

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it's been around for 100 years.

It's part of this community.

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But it also has been, it's

struggled for most of that 100 years.

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And so it it has so much potential, and I just saw so much

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potential in its ability to do

more and have a greater impact.

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And so I wanted to come and be

part of that. Gotcha.

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So when you talk about impact,

what is that?

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You know,

when you were looking at this zoo,

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what impact did you see that it

could make that it wasn't making?

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Well, I think a lot of it was in

its communications.

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Everything was very transactional.

It was very much focused on

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let's sell the next event.

That'll sell the next ticket. Yeah.

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And it was a change of mindset the

zoo needed of what story tell.

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Let's talk about the

conservation work we're doing.

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Let's talk about the reason why

these animals are important and

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they need to survive, how their

survival affects us as humans. Yes.

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things people care about.

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Let's look at the education

impact grabbing.

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We're the only large cultural

attraction in Seminole County.

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We serve over 54,000 people a

year through our informal

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education programs.

There's nowhere else in this

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county anywhere close to that.

And we serve all the counties around

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us because a lot of them, you know,

Volusia County, Lake County don't

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have a lot of things like this.

So we serve a purpose in this

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community that's really important.

And being able to let people know

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that, we've done a really

bad job over a lot of years of

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doing incredibly important work

and not telling anyone.

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Yeah, what we were doing. Yeah.

So I came in and really with the

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belief of, look, guys, let's we

can still do all the same things.

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We'll be able to do more of them if

we're making more money and more

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people are coming and more people

see, let's start telling the story.

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And honestly, in today's world,

that's what people want anyway.

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They want storytelling, you're speaking my language.

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I mean, as someone who helps

clients create content, it's,

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You know,

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it's as much story as you can tell.

Sometimes it's got to be a little bit

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more transactional, depending on what

it is you're selling or marketing.

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But but the more you can make it

human and connect emotionally and

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connect to people's hearts of

what they actually care about,

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you know, I mean,

everyone around the area cares about

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some aspect of what you're doing,

but if they don't know that it's

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happening, then you guys suffer.

And then they sort of suffer too,

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because they weren't connected to it.

So yeah, I love that,

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that that approach.

I mean, I think storytelling is

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something that the B2B world needs

more of and the B2C world is,

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is trying to do better. Right.

You know, you see a lot of,

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selling still in marketing messages

when marketing is not selling,

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it should be marketing.

It should be really more geared

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towards, you know,

communicating something that's

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compelling, versus making it

always about the transaction.

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So I love that that's you saw that.

And when you came into the role

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then with that perspective,

what are some of the things that

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you did to change that direction?

Well, I think a lot of it was,

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you know, we have newsletters,

we have lots of subscribers,

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and all we were doing was thing

after thing of,

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here's this program you can come to.

It is take you to combine.

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I was like, guys, start talking

about conservation stories.

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Start talking about us breeding

endangered animals.

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Yes, and having success with that.

And what happens with those

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animals once they get older.

And we moved them to other

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places so we can keep that

population genetically diverse.

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I mean, there's there's so many

stories like that or just the

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care of the animals.

People have no idea what level a

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lot of people think,

and a lot of people assume that

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we go by animals and we put them

in the zoo for people to look at

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so we can make a bunch of money.

Yeah. When in fact we.

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We view ourselves as a

conservation organization,

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we're lucky enough to get to

steward the lives of these animals,

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many of which have come to us because

they were orphaned in the wild,

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or they were being sold in the pet

trade and they were confiscated,

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or they were somebody's pet,

and they should have never been

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somebody's pet,

and they couldn't take care of them.

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So a lot of the animals we have

are like that.

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And then a lot of the animals we

have are part of endangered or

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vulnerable species,

and we're working with other AZA

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institutions to keep a population

that's genetically diverse viable.

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One example,

we've got a pair of Amur leopards.

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There's 200 of them left in the

world. Breeding pair.

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We're trying to get them to convince

themselves they want to breed.

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but there's only 70 of those 200

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that are still in the wild.

And they're all at the China-Russia

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border. One disease outbreak.

Yeah, that species could be gone.

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So the population we have in zoos and

aquariums is the insurance policy to

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keep that species alive and to be

able to propagate them back into

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the wild if that needs to happen.

So, you know,

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that's how we view ourselves.

And those are the kinds of

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stories we need to tell for

people to understand we're about

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the care of these animals.

We I mean, every day, every one

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of our animals get some kind of

enrichment to make their lives more

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like it would be out in the wild.

Sometimes it's taking straw from

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one exhibit to another animal,

so they just smell another animal.

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Sometimes it's spraying perfume

to have a different scent.

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It's rubbing meat, different places.

So they run around looking for it.

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Yeah, there's there's every day

there's things like that.

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So it, you know,

people's assumptions of what zoos

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are and what they actually are now,

especially AZA accredited zoos,

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is very different.

So when you arrived and you you

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noticed that there was not a lot of

the communication was lacking there,

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sort of externally to guest,

you know, that haven't been

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there or have been there.

Did you find, though, that the story

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was being told when people arrived?

So if people got there and they

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were they were, you know,

going around the zoo and looking

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at the different exhibits was the

story being told at that point,

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but it just wasn't being told

externally sometimes, okay.

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If they were coming for specific

programs than it was if they were

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just coming to visit the zoo, you know,

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there's signage all around the zoo.

People don't read signage anymore,

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right? Very few.

The percentage and how many?

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I mean, typically, you know,

they'll spend four seconds on sign.

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Yeah, that's kind of the average.

And that means they're not

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reading hardly anything.

So if you don't have humans

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actually communicating with them

while they're here.

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So we have a lot of volunteers

and really the best advocates we

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have for the zoo and the best

people to talk about what's going

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on here are those volunteers.

So when we have a busy day and we

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have a lot of volunteers here,

a lot of those guests hear more of

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those stories and get more of that.

Yeah, but it's not as consistent

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as we'd like it to be, because we

just don't have the ability to staff

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the level we'd have to to guarantee

everyone had that. Sure. Right. Yeah.

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So I mean,

if I'm zoom out a little bit, I'm,

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I'm seeing that you have so many

different parties, you know,

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factors that is very complex.

So you have volunteers,

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which I didn't think about because

it's a nonprofit. You have employees.

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Yes, you have animals,

and then you have the guests and

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then you have donors. Yes.

Is there a am I missing something?

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Yes.

And then you have,

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the added parts of all of the, local jurisdictions that

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have to do with this.

Like we are not technically in

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the city of Sanford,

but we are considered Sanford.

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so we have relationships with

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all of those elected officials,

and they have a say sometimes,

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and sometimes we do or can't do.

So it's not even just the internal

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stakeholders and the guests,

but there are so many beyond that.

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It is it's a lot.

And we have to message differently

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to a lot of different audiences,

which is a challenge sometimes.

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But honestly, part of what I

wanted to do when I got here is

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let's get everyone rowing in the

same direction and talking the

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same way about the same things.

Yeah, once you start doing that,

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the different audiences become

much easier. Yeah.

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So, I always like to ask if you

have a target audience that you

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have in mind to bring in because,

you know, as you probably know,

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when you're trying to market

something and you're trying to have

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some clear, compelling messaging,

you have to speak to, you know,

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a specific niche of people,

who is your target audience?

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That's a complicated question.

I bet you traditionally for zoos,

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aquariums and for most kinds of

museums, if you're talking on an

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advertising level, your target is

going to be, mother's 2554.

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That's going to be the the major

target. You'll do that.

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They are the decision makers that

make a lot of those families

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decisions about where they're going

to go, but they're going to do,

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and so they're probably the

primary target.

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But for us, we're trying to expand

well beyond that, because honestly,

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you know, a couple of things.

We are the only larger cultural

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attraction. And. Seminole County.

It's really important to my

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staff and to me that everyone

feels safe and welcome here.

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And there are a lot of different

groups around this country right

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now that don't feel safe and don't

feel welcome. A lot of places. Yeah.

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So with that in mind,

we're making efforts to try to

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make sure that a lot of different

communities feel invited. Right.

239

00:13:35,700 --> 00:13:40,080, beyond that, you know,

we also have the potential as

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both a zoo and botanical gardens.

There are a lot of people that are

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interested in plants and botanical

gardens and flowers that they might

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not necessarily be interested in

animals, and those tend to skew

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older than our typical demographic.

A lot of. Right, right.

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So, you know, we're trying to,

in bits and pieces,

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address those different audiences.

But it is a real challenge being a

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nonprofit in a market where you've

got Disney and Universal access

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and all of those, we'll never

have an advertising budget to be

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top of mind like they are, right?

So a lot of our efforts have to

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go through our social media.

They have to go through our earned

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media, and that again goes back to

why storytelling is so important.

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If we tell a compelling story,

yes, and media picks it up,

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then that increases our advertising

budget in its way dramatically. Yes.

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And even though,

Publix has a big ad budget that the

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Publix commercials come to mind, because, you know,

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you have those holiday Publix

commercials and make you cry.

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You know, it's it's sort of like

telling those compelling stories

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about, you know,

families connecting at the zoo.

258

00:14:49,620 --> 00:14:51,030, I don't know.

These are the things that come

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to mind, but but but also the

conservation aspect of it, too.

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There's it seems like even though

there's a lot of complexity to

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what you do and all the different

audiences, you serve it.

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You are rich with stories to tell, that is one benefit we have that

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a lot of other organizations don't.

We have great visuals.

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We have great stories. Yep, and people want to see them. Yes.

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You know, on social media what we see

as our traffic and our following and,

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and our engagement on posts.

You know, a traditional business just

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is not going to get that animal.

Just work for people.

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Video of animals.

And one of the most searched things

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on the web is video cat videos.

Yes, yes.

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You know, because of that, we

have a hard time standing out in the

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market for what we're able to spend.

But when in terms of what we the

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assets, we have to show, we know

that when we are in front of us,

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in front of people, they're more

likely to engage. Gotcha.

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So let's switch gears a little

bit and talk about the various

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ways that you bring in revenue, and I'm curious as sort of a

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follow up to that, you know,

so what are your I guess the

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first question is sort of what

are your focus is on,

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how you're, you know, growing the,

the organization financially.

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But then how do you stay

innovative also, you know,

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how do you stay kind of ahead.

So people are always wanting to

281

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come back. Yeah.

And the second part is,

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is a challenge this challenging you

know as far as our revenue stream.

283

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So obviously our gate and people

coming in for regular day at the zoo

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or an event at the zoo or one of the

big ones we added four years ago,

285

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our Asian Lantern Festival that

runs from November to mid-January.

286

00:16:31,680 --> 00:16:33,390,

that's been very successful for us.

287

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That's a big revenue driver for us,

and it happens in the evening.

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So it's in addition to the daytime

revenue, so that's a big plus.

289

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But then we,

we book a lot of private events.

290

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Okay, a lot of corporate events.

We have a lot of we have a zip line.

291

00:16:46,200 --> 00:16:48,960, that's for ticket.

We have a train and that's a

292

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separate ticket, you can do interactions with

293

00:16:52,140 --> 00:16:54,090

our rhino if you booked them

ahead of time.

294

00:16:54,900 --> 00:16:57,900, we do giraffe feeding and

feedings at our barnyard.

295

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So all of those drives some

incremental revenue.

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We have a membership program,

and then we do a lot of

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fundraising related things,

everything from writing and trying to

298

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get grants from different kinds of

organizations or governmental grants,

299

00:17:09,930 --> 00:17:13,590, you know, individuals and

then corporate sponsorships.

300

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So all of those are different types

of things that we we use for revenue.

301

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And then we have all our

education programs and the

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revenue that comes from those.

And those are for kids there for

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adults all different ages.

So all of those kind of combine at an

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organization like we are the Gate

and tickets for a normal visit are

305

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always going to be the lion's share.

And everything else is stuff.

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But where you can really move the

needle is really the fundraising

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and the private events. Yes. Yeah.

And that's, that's kind of

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what I expected to hear.

And, you know,

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I love the we haven't been down yet, you know, because I'm,

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we're close,

but I haven't been down to the,

311

00:17:51,030 --> 00:17:55,410, what is it called, the Asian

night where you do festival lantern.

312

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Yeah, but we've had various friends

that have gone, and they have

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posted all over Facebook about it,

and it looks amazing.

314

00:18:02,970 --> 00:18:06,180, which I'm sure that's a great, you know, ad for you.

315

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It's been huge.

The first year we did it,

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we had about 40,000 people come.

The second year, 89,000.

317

00:18:12,360 --> 00:18:16,800, we're sold out more nights than

not. We were at a little over 95,000.

318

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Sure.

And that was with us,

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capping capacity several nights

because rain made parking

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difficult in certain areas.

So, you know, we but,

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you know, think about it.

In this area, there's really nothing

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else holiday ish at that time, and even though the Asian Lantern

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Festival is really a cultural

experience because of the timing of

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it, from mid-November to mid-January,

you're walking around, you're with

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family, there's hot chocolate.

So everyone considers it to be

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also a holiday event,

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but it's been incredibly successful.

And I will say, when I got here,

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we done it for a couple of years,

and everyone was talking about it

329

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was asking you, are we bringing

it back or we bring it back?

330

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And I was like, what is the big deal

about this thing? I don't like?

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What I was picturing in my mind was

not at all what it actually is.

332

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And then when I first time I saw

it all lit up, I was like, oh,

333

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I get it now.

Yeah, like, this is an amazing date

334

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night. This is a great family night.

It's an attraction.

335

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Yeah, yeah, it's it really because of

the way our property is with all

336

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the trees, with all the boardwalks,

and you add all that to it and

337

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it goes throughout the property.

It's just a really nice feeling

338

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that you couldn't get at a large

city zoo with big concrete paths

339

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that are the size of a street,

and for some reason it just fits

340

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our property. Perfect.

And I like that kind of event because

341

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it's so unique and well done, but, you know, when I think

342

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about retention, that's the kind

of thing that comes to mind for

343

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an organization like yours.

Because like our kids are now in

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the teenage years,

and when they were younger,

345

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we would go to various zoos and

including Central Florida Zoo and,

346

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you know, but now that they're

getting older and they want to

347

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go off of their friends and do

different things, you know,

348

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the zoo is not as much on our, our radar except for when

349

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you have an event like that.

Now it's like, oh, hey, well,

350

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we can bring your friends and we

can all go do this thing.

351

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It's not going to the zoo like

we normally go to the zoo.

352

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It just happens to be at the zoo.

So I think that's a great, path

353

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for retention of previous families

and potentially even attracting new

354

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families that haven't been out.

And we've seen that we we have

355

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seen and heard a lot of people

that have come to the zoo for

356

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that event that had not been to

the zoo before that have you'll

357

00:20:24,610 --> 00:20:27,400

hear them walking by saying, oh,

we really should come during the

358

00:20:27,400 --> 00:20:31,810

day sometime. I've never been here, you know, when we look at

359

00:20:31,810 --> 00:20:36,160

who comes based on zip codes,

we have people coming from all

360

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over this area, some as far as

two and three hours away.

361

00:20:39,670 --> 00:20:42,970

Yeah, to do this year after year.

And then we've actually had some

362

00:20:42,970 --> 00:20:45,130

people apparently with these

Asian lantern festivals,

363

00:20:45,130 --> 00:20:47,830

there's a subgroup of people that

go to them everywhere they can

364

00:20:47,830 --> 00:20:51,760

find them and travel the country.

Okay. We've had some of those two.

365

00:20:51,790 --> 00:20:56,890

There you go. Yeah. The superfans.

It is a great way to engage a

366

00:20:56,890 --> 00:20:58,660

different audience than we

normally would.

367

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That might not be thinking about

a zoo.

368

00:21:00,790 --> 00:21:03,220

That's also why we do our Peruse

Around the zoo event.

369

00:21:03,220 --> 00:21:06,070

We have some sunset events.

We do that.

370

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They're just a different take on what

the zoo is, and maybe an event that

371

00:21:10,390 --> 00:21:13,690

won't have so many kids sometimes,

depending on the time of night,

372

00:21:13,690 --> 00:21:17,530

so that those people that think of a

kid or think of a zoo and go, oh no,

373

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but there'll be all those screaming

groups of school, groups of kids.

374

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They don't have to worry about

that then. Right.

375

00:21:24,400 --> 00:21:29,770

And I can I would imagine that events

like those help you, especially the,

376

00:21:29,770 --> 00:21:35,350, the, the Asian night. Like it?

It helps you to stand out amongst

377

00:21:35,350 --> 00:21:38,230

your competitors like Disney and

Universal, because I have to imagine

378

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that those parks at some point have a

saturation point with their guests.

379

00:21:43,450 --> 00:21:46,120

You know, I mean, there there

are your superfans that will go,

380

00:21:46,120 --> 00:21:49,930

you know, religiously,

and all the, the passholders.

381

00:21:49,930 --> 00:21:53,560

But even so, I mean, you you can

only go so many times before

382

00:21:53,560 --> 00:21:56,710

you're ready for something new.

And so if you're producing something

383

00:21:56,710 --> 00:22:01,810

new locally and the location is,

you know, amazing, then that

384

00:22:01,810 --> 00:22:05,200

they're probably going to swing by.

And that we've seen a lot of that.

385

00:22:05,200 --> 00:22:08,740

And honestly, you know,

we've had a lot of word of mouth

386

00:22:08,740 --> 00:22:12,280

to help increase that attendance.

People come back over and over.

387

00:22:12,280 --> 00:22:15,070

We've got a lot of people that as

soon as the tickets go on sale,

388

00:22:15,070 --> 00:22:19,090

book the same date every year because

some will come like the day or

389

00:22:19,090 --> 00:22:21,520

before, the day after Thanksgiving

or something, like, yeah,

390

00:22:21,520 --> 00:22:25,240

they bring the whole family. Yeah, it's it's pretty amazing to see,

391

00:22:25,240 --> 00:22:28,210

but it's been incredibly

successful for us.

392

00:22:28,210 --> 00:22:31,900

But the other thing that's kept it

successful is every year almost

393

00:22:31,900 --> 00:22:34,960

everything you're seeing is all new.

Okay. Yeah.

394

00:22:34,960 --> 00:22:38,800

That will have traditional Asian

lanterns and they'll be switched out.

395

00:22:38,800 --> 00:22:40,420

So they're different from year

to year.

396

00:22:40,420 --> 00:22:43,180

And then we also have a themed

area that we choose.

397

00:22:43,180 --> 00:22:44,950

So last year our theme was

prehistoric.

398

00:22:44,950 --> 00:22:47,410

So we had traditional Asian

lanterns and we had a bunch of

399

00:22:47,410 --> 00:22:50,080

dinosaurs all over the place.

Yeah, and people love that.

400

00:22:50,080 --> 00:22:52,270

And so each year we get to

change it up a little bit.

401

00:22:52,270 --> 00:22:57,250

But, like this past year,

there were, I think, two things that

402

00:22:57,250 --> 00:23:01,840

had been there before, and they

were there by popular demand, but

403

00:23:01,840 --> 00:23:05,440

otherwise all the other installations

out of 30 something installations

404

00:23:05,440 --> 00:23:08,980

around the property were all new.

I love it, and I think it's great

405

00:23:08,980 --> 00:23:12,490

that you're you're identifying

these families that have have

406

00:23:12,490 --> 00:23:15,130

found a day on their calendar that

they're going to plug you in,

407

00:23:15,130 --> 00:23:18,630

and annually they show up.

You know, I think that's amazing.

408

00:23:18,630 --> 00:23:22,710

That's a great win.

Yeah, I know we're we feel very

409

00:23:22,710 --> 00:23:24,840

fortunate. We had no idea.

I mean, we thought this would

410

00:23:24,840 --> 00:23:28,170

work well here. We had no idea.

Yeah. Work this well.

411

00:23:28,620 --> 00:23:33,270

So I want to get to maybe a story

or two that no one's heard of it,

412

00:23:33,270 --> 00:23:36,540

you know, but behind the scenes

story that, you know, no,

413

00:23:36,540 --> 00:23:39,270

no average person knows.

But before we get there,

414

00:23:39,270 --> 00:23:43,320

on our way there, I want to talk

about some inherent risk that come

415

00:23:43,320 --> 00:23:47,700

with running a zoo and, you know,

maybe 1 or 2 things that,

416

00:23:47,700 --> 00:23:50,520

you know, we would we would

minus would want to know.

417

00:23:50,520 --> 00:23:55,380

And which of those have you actually

had to endure so far? Sure.

418

00:23:55,380 --> 00:23:59,910

So there's a lot of risks, obviously.

I'm sure animals, including,

419

00:23:59,910 --> 00:24:01,620

you know,

some of the live animals we have or

420

00:24:01,620 --> 00:24:05,880

animals that could be deadly. Yes.

And some of them are venomous

421

00:24:05,880 --> 00:24:09,000

animals.

That one moment where you're not

422

00:24:09,000 --> 00:24:10,950

looking the right way and you're

trying to handle them and

423

00:24:10,950 --> 00:24:13,920

something could go very wrong.

So you obviously have that side

424

00:24:13,920 --> 00:24:16,470

of it.

You also have over 400,000

425

00:24:16,470 --> 00:24:20,190

guests a year, and people will

do what people will do.

426

00:24:20,190 --> 00:24:22,710

And sometimes they think it's

cute or funny to try to get into

427

00:24:22,710 --> 00:24:26,520

an enclosure or yes, to try to,

you know, throw things at

428

00:24:26,520 --> 00:24:30,240

animals or I mean, there's all

kinds of things that can happen.

429

00:24:30,540 --> 00:24:32,490, but beyond that,

you've got weather.

430

00:24:32,490 --> 00:24:36,960

I mean, we are in Florida and there

are hurricanes all the time, and,

431

00:24:36,960 --> 00:24:40,470

they're a real challenge for us, obviously, you know,

432

00:24:40,470 --> 00:24:42,540

going through them,

making sure that all the people,

433

00:24:42,540 --> 00:24:45,210

all the animals stay safe,

but also recovering from the

434

00:24:45,210 --> 00:24:50,250

damage that they bring, so, you know, there's there's

435

00:24:50,250 --> 00:24:53,820

a lot of different ways in which

things can be stressful at a zoo.

436

00:24:53,850 --> 00:24:56,700

We do a lot of drills.

We work with local authorities,

437

00:24:56,700 --> 00:25:00,900

a lot to do drills about, you know

if an animal escapes what happens.

438

00:25:00,900 --> 00:25:03,450

We work with the sheriff's

department. We work with the county.

439

00:25:03,780 --> 00:25:05,790, you know,

we have days that everyone comes out.

440

00:25:05,790 --> 00:25:08,400

We surprise our staff.

They have no idea it's coming,

441

00:25:08,400 --> 00:25:10,440

and they don't know whether it's

real or it's not. Yeah.

442

00:25:10,440 --> 00:25:13,440

And we go through and do those

kind of drills. Yeah.

443

00:25:13,470 --> 00:25:17,130

Same thing for venomous animals.

We have a protocol with the HCA

444

00:25:17,130 --> 00:25:20,490

hospital down the road and they

have the anti-venom.

445

00:25:20,490 --> 00:25:24,150

They have everything that's needed.

And we work with them every year to

446

00:25:24,150 --> 00:25:27,150

do surprise drills like that with

the team that handles those snakes.

447

00:25:27,150 --> 00:25:30,090

Sure. Make sure that we're ready.

So there's a lot of a lot of

448

00:25:30,090 --> 00:25:33,180

those safety protocols that help

prepare us for a lot of things.

449

00:25:33,180 --> 00:25:37,380

But also, you know,

any place that has a large number

450

00:25:37,380 --> 00:25:40,470

of people on a daily basis,

you have to be worried about all

451

00:25:40,470 --> 00:25:43,260

the things that can happen because,

you know, whether you're a mall

452

00:25:43,260 --> 00:25:46,980

or a school or you're a church

or whatever else, any day anyone

453

00:25:46,980 --> 00:25:49,710

can walk in and do anything.

And so, you know,

454

00:25:49,710 --> 00:25:52,860

we try to be as prepared and watchful

as we can for any of those things.

455

00:25:52,860 --> 00:25:56,010

But it is it's always in the

back of your head. No, I.

456

00:25:56,010 --> 00:25:59,610

Mean, now that you're talking

about these things. I.

457

00:25:59,610 --> 00:26:03,840

It sounds like you are running

the most complicated business

458

00:26:03,840 --> 00:26:06,960

that I've ever heard of.

I can't think of off the top of

459

00:26:06,960 --> 00:26:08,100

my head.

I cannot think of a more

460

00:26:08,100 --> 00:26:12,060

complicated business because I mean

everything that I thought is true.

461

00:26:12,060 --> 00:26:15,870

And then you added about six things,

and you also serve food there,

462

00:26:15,870 --> 00:26:18,780

don't you? Oh, yes.

So you're in the restaurant business,

463

00:26:18,780 --> 00:26:22,050

which is already a complicated

business. Yes. Wow.

464

00:26:22,050 --> 00:26:24,900

I mean,

it's a that's a lot of moving parts.

465

00:26:25,260 --> 00:26:28,800

This is the job for someone who

doesn't want any day to be the same.

466

00:26:28,800 --> 00:26:33,690

And yes, that's you know,

for me, I love this job.

467

00:26:33,690 --> 00:26:36,930

It gets to a tee,

I get to do something, you know,

468

00:26:36,930 --> 00:26:39,780

that I feel like makes an impact

and that I'm passionate about.

469

00:26:39,780 --> 00:26:43,080

And I could never,

ever imagine getting bored.

470

00:26:43,830 --> 00:26:47,250

I mean, you will not be bored.

There's no way stressed,

471

00:26:47,250 --> 00:26:50,280

maybe not bored.

But the thing about it is,

472

00:26:50,280 --> 00:26:53,460

the moments were wonderful.

Things happen the moment that an

473

00:26:53,460 --> 00:26:55,740

endangered animal is born here.

Yes,

474

00:26:56,040 --> 00:27:00,180

we've helped that species survive.

The moment you see the light go on.

475

00:27:00,180 --> 00:27:03,600

And a kid's eye or an adult's

eye that they understand now why

476

00:27:03,600 --> 00:27:06,690

something is important or that

they're just, you know,

477

00:27:06,690 --> 00:27:10,440

connecting with an animal in a

way that might change how they

478

00:27:10,440 --> 00:27:13,200

behave or decisions they make at

other points of their life?

479

00:27:13,200 --> 00:27:17,580

Yeah, those moments are so rewarding.

And watching the team do amazing

480

00:27:17,580 --> 00:27:22,950

things when the odds are against them

that all the other stuff is easily

481

00:27:22,950 --> 00:27:26,730

worth it. Yes, I could see that.

I mean, the endangered species

482

00:27:26,730 --> 00:27:31,230

being born is pretty amazing.

I mean, the fact that you are,

483

00:27:31,320 --> 00:27:35,970

you're furthering a species on

the planet, and you, you're

484

00:27:35,970 --> 00:27:39,210

watching happen with your eyes.

That that's pretty, pretty amazing.

485

00:27:40,090 --> 00:27:43,000

Yeah, it definitely is.

And you know, you asked about, you

486

00:27:43,000 --> 00:27:45,850

know, ones that I may have endured.

I will tell you,

487

00:27:45,850 --> 00:27:49,270

six months into my tenure here,

we had Hurricane Ian. Okay.

488

00:27:49,270 --> 00:27:51,310

And for us,

Hurricane Ian was a little different

489

00:27:51,310 --> 00:27:55,150

than it was for everyone else, we got the property ready to

490

00:27:55,150 --> 00:27:58,240

reopen and then water started

coming up because all the water

491

00:27:58,240 --> 00:28:01,090

from City of Sanford starts

going back towards Lake Monroe.

492

00:28:01,270 --> 00:28:04,690

And all the water from like,

downtown Sanford starts coming

493

00:28:04,690 --> 00:28:06,880

back towards I-4.

And we're at that little

494

00:28:06,880 --> 00:28:09,730

intersection where it all collects,

and the front part of our property

495

00:28:09,730 --> 00:28:13,360

is very low and we're wetlands.

We were built on wetlands,

496

00:28:13,360 --> 00:28:17,650

our front.

Road in and out of the zoo was

497

00:28:17,650 --> 00:28:21,130

underwater to the tune of about

two and a half to three feet of

498

00:28:21,130 --> 00:28:25,450

water for almost three weeks. Wow.

And it's the only road in and

499

00:28:25,450 --> 00:28:28,360

out of the zoo. Yes.

So we were closed for 28 days.

500

00:28:28,630 --> 00:28:32,170, the Naples zoo got directly hit

with the hurricane and had damage,

501

00:28:32,170 --> 00:28:35,950

and they were closed for ten days.

So we were closed longer than any

502

00:28:35,950 --> 00:28:39,910

other zoo aquarium from that, you know, our team had to

503

00:28:39,910 --> 00:28:43,060

make an agreement with SunRail

where they would let us walk over

504

00:28:43,060 --> 00:28:47,170

their tracks, supervised twice a

day to get our bare minimum,

505

00:28:47,170 --> 00:28:50,470

like our keeper staff and a couple

of the others of us in every day.

506

00:28:50,470 --> 00:28:52,840

And we had to cross at the same

time and get out at the same

507

00:28:52,840 --> 00:28:54,130

time every day.

Or you were there,

508

00:28:54,130 --> 00:28:57,550

here overnight, like there was no

choices and it was so helpful.

509

00:28:57,550 --> 00:29:00,520

They allowed us to do that. Yeah.

Gordon Smith, it's,

510

00:29:00,520 --> 00:29:02,980

right near us.

Allowed us to use their parking lot

511

00:29:02,980 --> 00:29:06,490

for our staff during that time,

but otherwise, I don't know how we

512

00:29:06,490 --> 00:29:08,920

would have gotten in and out to

care for the animals effectively,

513

00:29:08,920 --> 00:29:13,330

because it was taking us two hours to

get in and two hours to get out,

514

00:29:13,330 --> 00:29:16,720

bringing people in on, you know,

basically on heavy equipment and

515

00:29:16,720 --> 00:29:21,070

a lull. So, yeah, you know, it.

But but that was tough.

516

00:29:21,070 --> 00:29:24,760

I mean, 28 days of not. A long time.

And keeping everything going.

517

00:29:24,760 --> 00:29:31,480

It's to give you a just a rough idea.

It costs us about $775,000 a month

518

00:29:31,480 --> 00:29:35,680

in expenses to keep the zoo going.

Okay, so 28 days of being closed

519

00:29:35,680 --> 00:29:39,430

was over $600,000 of expenses

with no income, and we had over

520

00:29:39,430 --> 00:29:43,500

$400,000 of actual physical damage.

Yeah. In addition.

521

00:29:43,500 --> 00:29:46,860

And then so you got the people

in to take care of the animals.

522

00:29:46,860 --> 00:29:49,950

But what about supplies and food

and all those kind of things.

523

00:29:49,950 --> 00:29:53,280

So those were coming in in a bucket,

metal bucket on a wall.

524

00:29:53,280 --> 00:29:55,710

And they were able to drive

those in that way.

525

00:29:55,710 --> 00:29:58,890

But it was incredibly slow and

there was only so much we could

526

00:29:58,890 --> 00:30:01,530

take at a time. Yeah.

But we were able to get that

527

00:30:01,530 --> 00:30:04,860

stuff all in.

But it was it was dicey for a while

528

00:30:04,860 --> 00:30:07,650

trying to figure out how are we going

to get larger things that some of

529

00:30:07,650 --> 00:30:11,670

the bigger animals need in. Wow.

You know, because it's not just

530

00:30:11,670 --> 00:30:15,480

like bags of food.

It's there's a lot more to it.

531

00:30:15,480 --> 00:30:19,320

There's brows, you know,

pieces of trees and things like

532

00:30:19,320 --> 00:30:22,500

that that the animals need there.

There are lots of larger things they

533

00:30:22,500 --> 00:30:26,340

need, for their daily life.

So it was a challenge.

534

00:30:26,340 --> 00:30:29,970

But I will say, you know,

watching the team step up to that

535

00:30:29,970 --> 00:30:33,450

plate and take care of everything the

way it needed to be during that time.

536

00:30:33,630 --> 00:30:37,920

I mean, the minute our keepers could

be given clearance to come to the

537

00:30:37,920 --> 00:30:40,410

zoo to check on their animals, like

they were all calling and saying,

538

00:30:40,410 --> 00:30:43,560

when can we go? When can we go?

When they they've all got damage

539

00:30:43,560 --> 00:30:46,170

at their houses.

Yeah, yeah, dangerous drive to

540

00:30:46,170 --> 00:30:49,530

get in, but they still like the

first thing they wanted to do.

541

00:30:49,560 --> 00:30:53,700

How were my babies? Wow.

Yeah, well, I asked for some

542

00:30:53,700 --> 00:30:56,430

stories and I already got one,

so thanks for that. That's amazing.

543

00:30:56,430 --> 00:30:59,730

I mean, and and good on you guys for,

you know, you have I mean,

544

00:30:59,730 --> 00:31:03,150

it's obvious that you have you all

have passion for what you're doing.

545

00:31:03,150 --> 00:31:06,150

I mean, that's coming through

and I can only imagine the teams

546

00:31:06,150 --> 00:31:09,540

the same way. Oh yeah.

It's and you know, that's that's

547

00:31:09,540 --> 00:31:12,750

a blessing in so many ways.

And also a little bit of a person

548

00:31:12,750 --> 00:31:16,080

that emotions are very close to

the surface all the time. Yes.

549

00:31:16,080 --> 00:31:20,520

So you have that to contend with.

But I mean everyone's rowing in the

550

00:31:20,520 --> 00:31:23,460

same direction because the reason

we're all here are these animals.

551

00:31:23,460 --> 00:31:27,690

And, you know, to a person in

almost every department we have,

552

00:31:27,720 --> 00:31:30,180

you know, they could go somewhere

else and make more money.

553

00:31:30,240 --> 00:31:34,140, non-profits aren't the the

most they're. Not there for that.

554

00:31:34,230 --> 00:31:36,840

Yeah, they're here because they

believe in the mission.

555

00:31:36,840 --> 00:31:39,060

They're here because they love

the animals.

556

00:31:39,060 --> 00:31:42,420

And yeah, that's the same thing with

our volunteers, with our board.

557

00:31:42,420 --> 00:31:45,900

Like everyone involved in the zoo.

And that's part of what's so

558

00:31:45,900 --> 00:31:50,280

rewarding is everyone's so

passionate about it that, you know,

559

00:31:50,280 --> 00:31:52,560

whoever you're talking to,

they actually care.

560

00:31:53,010 --> 00:31:56,160

And they run a lot of places you can

go and work that. You know that.

561

00:31:56,430 --> 00:32:02,190

That's right. That is for sure, so what about a story that the

562

00:32:02,190 --> 00:32:05,190

average person would know that,

you know, has happened behind

563

00:32:05,190 --> 00:32:08,220

the scenes at the zoo that,

I don't know, you've thought maybe

564

00:32:08,220 --> 00:32:12,150

we shouldn't tell, but, you know,

it'd be it'd be maybe a funny story.

565

00:32:13,370 --> 00:32:16,100

Yeah. That's a that's a harder one.

I mean there's literally things

566

00:32:16,100 --> 00:32:18,500

every day. Yeah.

There's got to be so many things

567

00:32:18,500 --> 00:32:21,080

dealing with animals.

You know animal team I will I will

568

00:32:21,080 --> 00:32:23,990

tell you one that I just think

is really funny myself. Okay.

569

00:32:23,990 --> 00:32:27,620

So a few months ago we got a new

sloth in.

570

00:32:27,620 --> 00:32:30,800

And our nutritionist,

we've got nutritionists that

571

00:32:30,800 --> 00:32:34,370

literally prepare individual diets

for every animal every day. Okay.

572

00:32:34,370 --> 00:32:37,250

And they had prepared diets, but they

were excited about this new stuff.

573

00:32:37,250 --> 00:32:39,650

They wanted to bring her some

treats and give her some treats.

574

00:32:39,920 --> 00:32:42,590

So they come over and they

they've got treats.

575

00:32:42,590 --> 00:32:46,490

And one of them gives her a piece

of carrot, and this sloth has this

576

00:32:46,490 --> 00:32:49,490

look on her face like she's the most

excited animal on the face of the

577

00:32:49,490 --> 00:32:52,760

earth to ever get a piece of carrot.

And she's so excited and she

578

00:32:52,760 --> 00:32:55,370

grabs it and she starts pulling

it towards her.

579

00:32:55,370 --> 00:32:57,770

And she does the sloths thing

possible.

580

00:32:57,770 --> 00:33:04,280

She fell asleep before the show.

And I just thought that was amazing.

581

00:33:04,280 --> 00:33:07,070

I was like, there's nothing a sloth

could do that sounds more like a

582

00:33:07,070 --> 00:33:10,490

sloth than that. That is hilarious.

I'm sure you have a million

583

00:33:10,490 --> 00:33:13,580

stories just like that with every

every different breed and animal.

584

00:33:13,970 --> 00:33:17,330

Yeah, it's you know, the thing is,

I try to walk the zoo as many times

585

00:33:17,330 --> 00:33:20,750

as I can in the morning when I get

here, just before I start into

586

00:33:20,750 --> 00:33:23,150

meetings and things like that.

And there are certain animals

587

00:33:23,150 --> 00:33:26,870

that I definitely feel a bond

with and that I go and say good

588

00:33:26,870 --> 00:33:29,750

morning to you every morning.

I can, and sometimes they're

589

00:33:29,750 --> 00:33:32,540

interactive, sometimes they're not.

But yeah,

590

00:33:32,540 --> 00:33:37,100

they're our personalities and they're

our tendencies and just even just

591

00:33:37,100 --> 00:33:40,070

the habits that they have and

seeing how individual they are.

592

00:33:40,070 --> 00:33:42,710

So the two animals of the same

species may behave completely

593

00:33:42,710 --> 00:33:45,230

differently.

It's just so interesting because you

594

00:33:45,230 --> 00:33:50,150

see those similarities between us as

humans, the fact that we can be from

595

00:33:50,150 --> 00:33:53,510

the same family and be completely

different. Yes, so can they.

596

00:33:53,510 --> 00:33:56,600

And yes, it's really interesting

to watch that and watch how they

597

00:33:56,600 --> 00:34:00,770

react to different stimuli. Yeah, and how they react sometimes

598

00:34:00,770 --> 00:34:03,560

to the crowds, we have some animals that

599

00:34:03,560 --> 00:34:06,680

just absolutely love interacting

with the crowds.

600

00:34:06,680 --> 00:34:09,620

We have some that are great during

the day, but if we have night events,

601

00:34:09,620 --> 00:34:12,050

they're going to scurry away to

their back area and be nowhere

602

00:34:12,050 --> 00:34:14,690

to be found because we've

screwed up their routine.

603

00:34:14,690 --> 00:34:17,870

And yes, we want to see people.

We try to give them that choice.

604

00:34:17,870 --> 00:34:22,100

But it's it's really fascinating

to watch them as individuals.

605

00:34:22,550 --> 00:34:26,870

So last question for you before

we go, what do you wish

606

00:34:26,870 --> 00:34:31,130

everyone knew about the zoo that

most people don't know?

607

00:34:31,130 --> 00:34:33,860

And I know we've covered a lot

of different topics.

608

00:34:33,860 --> 00:34:39,260

So, you know, feel free to touch on.

There's probably two.

609

00:34:39,380 --> 00:34:43,730

One is understanding how we get our

animals and why we have them. Okay.

610

00:34:43,880 --> 00:34:47,090, because I think there's a lot

of misperceptions of thinking we

611

00:34:47,090 --> 00:34:50,180

are just here to make money,

and that's not the case.

612

00:34:50,720 --> 00:34:53,510, we put the money back into

this organization and mostly

613

00:34:53,510 --> 00:34:56,900

into the care of those animals.

But I think the big thing is that we

614

00:34:56,900 --> 00:35:02,000

are a non-profit, fully on profit.

And we so many people assume that

615

00:35:02,000 --> 00:35:04,910

we are getting large chunks of

money from the government that

616

00:35:04,910 --> 00:35:08,000

are subsidizing everything we do,

and we don't really need money,

617

00:35:08,000 --> 00:35:11,120

and that's not the case.

We have to earn the money to do

618

00:35:11,120 --> 00:35:13,280

everything we do.

I had a boss at the Florida Aquarium

619

00:35:13,280 --> 00:35:15,860

and he used to always say no margin,

no mission.

620

00:35:15,860 --> 00:35:20,270

And that is so true for a nonprofit.

If you aren't earning enough

621

00:35:20,270 --> 00:35:22,310

money to cover your expenses and

have some more,

622

00:35:22,310 --> 00:35:26,030

you can't have more of an impact.

You can't do more conservation

623

00:35:26,030 --> 00:35:29,630

because there's nothing to fund it.

So for us, we're always trying to

624

00:35:29,630 --> 00:35:32,390

find sources of funding donors,

different things.

625

00:35:32,660 --> 00:35:34,280, so we're able to increase

that impact.

626

00:35:34,280 --> 00:35:37,400

So I think to me, people really

understanding that we're truly a

627

00:35:37,400 --> 00:35:41,870

full nonprofit and not funded by the

government is a really important one.

628

00:35:42,380 --> 00:35:46,010

Yeah, that is important, yeah.

I mean, because I didn't know.

629

00:35:46,010 --> 00:35:48,350

I might ask you right before we

got on this. That is it.

630

00:35:48,350 --> 00:35:51,710

Are you a nonprofit or a for profit?

Because I, I'm not completely sure.

631

00:35:51,710 --> 00:35:54,680

I thought it was nonprofit, but,

you know, you never know. Yeah.

632

00:35:54,680 --> 00:36:00,360

So that's a good one to clear up, so I assume you guys do tours?

633

00:36:00,390 --> 00:36:02,610

Do you do you ever do,

behind the scenes tours?

634

00:36:02,610 --> 00:36:04,800

Or people can go and see the

inner workings of the zoo?

635

00:36:04,950 --> 00:36:09,210

So we don't right now offer a behind

the scenes tour people can purchase.

636

00:36:09,210 --> 00:36:12,540

We do a lot of behind the scenes

tours, with people.

637

00:36:12,540 --> 00:36:16,170

Usually it's potential donors

and officials, things like that,

638

00:36:16,170 --> 00:36:20,670

to really explain what we do, we do have some programs,

639

00:36:20,670 --> 00:36:24,570

like we do a night hike periodically

or hike to the zoo at night.

640

00:36:24,570 --> 00:36:29,610

We we do photography tours where

you learn how to photograph. Yeah.

641

00:36:29,610 --> 00:36:32,220

Different animals and the,

the plants, all those kind of things.

642

00:36:32,220 --> 00:36:34,350

We do some things like that,

but at the moment we're not

643

00:36:34,350 --> 00:36:36,600

offering kind of a traditional

behind the scenes tours,

644

00:36:36,900 --> 00:36:41,940

partially because we are a 50 year

old facility and there are a lot

645

00:36:41,940 --> 00:36:45,600

of areas behind the scenes that

aren't really Ada accessible.

646

00:36:45,690 --> 00:36:48,480

So as much as we'd like to offer

something like that, we don't feel

647

00:36:48,480 --> 00:36:51,060

like it's right to offer it if

we can't offer it to everybody,

648

00:36:51,060 --> 00:36:55,380

right? That makes sense. Okay.

Well hey, this has been an amazing

649

00:36:55,380 --> 00:36:58,770

conversation as I knew it would, you officially run the most

650

00:36:58,770 --> 00:37:00,510

complicated business I've ever

heard of.

651

00:37:00,840 --> 00:37:05,280

And, good on you for doing it.

Well, it's a it sounds much more

652

00:37:05,280 --> 00:37:08,640

complicated than it really is.

No, it's it's complicated.

653

00:37:08,640 --> 00:37:12,390

It's very complicated.

And the only thing that you

654

00:37:12,390 --> 00:37:16,230

don't offer is air. Air travel.

You know, if you if you added

655

00:37:16,230 --> 00:37:18,900

travel in there, maybe it could

be a little bit more complicated.

656

00:37:18,930 --> 00:37:22,620

We do have a zip line. So we.

Okay. Yeah. All right. So.

657

00:37:25,530 --> 00:37:28,860

Thanks, Richard, for being on, you know, once this goes out

658

00:37:28,860 --> 00:37:31,710

and people see it, how can they

get in touch with you if they want

659

00:37:31,710 --> 00:37:35,010

to get in touch with you directly?

And if they wanted to explore all

660

00:37:35,010 --> 00:37:37,860

the things you have at the zoo,

how would they do that? Sure.

661

00:37:37,860 --> 00:37:41,340

So, if they want to find me on

Instagram, I've got an Instagram

662

00:37:41,340 --> 00:37:48,150

account as the zoo CEO specifically.

So. Okay, so fly zoo underscore CEO.

663

00:37:48,390 --> 00:37:50,910, but they can follow me there

and they can contact me directly

664

00:37:50,910 --> 00:37:53,640

through that. Love it, the zoo's website is Central

665

00:37:53,640 --> 00:37:58,410

Florida Zoo, dawg, and they can find

me that way, you know, and.

666

00:37:59,050 --> 00:38:02,080

There are many easy ways to find

me on LinkedIn and other places,

667

00:38:02,080 --> 00:38:04,450

so. Okay, I'm not gonna necessarily

668

00:38:04,450 --> 00:38:06,700

give out my phone number. No.

Of course. Yeah.

669

00:38:07,090 --> 00:38:10,270

But, yeah, if someone wants to

find me, it's not hard to find me.

670

00:38:10,570 --> 00:38:13,420

That's great. Well, thanks again.

And,

671

00:38:13,420 --> 00:38:16,600

we'll have to have you back in time, just because this is such a

672

00:38:16,600 --> 00:38:19,960

great conversation, I know there's

many more stories to to be told.

673

00:38:20,170 --> 00:38:23,620

Oh, for sure. All right.

Thanks a lot. Thank you so.

674

00:38:23,620 --> 00:38:24,700

Much I appreciate it.

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