Using Your Social Currency for Business Development with Dick Batchelor, Consultant & Founder
Join our host, Lee Murray in the latest episode of the CEO series as he sits down with Dick Batchelor, Consultant and Founder, as he shares insights on the power of networking and relationship-building. He discusses his journey from campus politics to the Florida House of Representatives, highlighting the importance of trust and personal connections in business success. Batchelor emphasizes the value of community involvement aligned with his passions and encourages corporate leaders to address societal issues.
Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Dick's Book - Building Bridges in Toxic Political Times
http://www.buildingbridgesbook.com/
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Lee - https://www.linkedin.com/in/leehmurray/
Dick - https://www.linkedin.com/in/dick-batchelor-1b350510/
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So you can use other people's bondage
or stuff. You've got credibility.
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If I've got credibility with you,
then you're confident in our
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relationship and my knowledge
and my ability to introduce them
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to somebody else.
So you basically leverage leverage
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and leverage and leverage. Okay.
Welcome back to Exploring Growth
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and to our CEO series where I'm
interviewing interviewing CEOs
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around the Central Florida area, today I'm taking a small
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side step in this series to talk
with someone who has worked with
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and is connected with many CEOs, my guest today is Dick Batchelor,
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founder and president of Dick
Batchelor Management Group.
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Welcome to the show, Dick.
Thank you very much.
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Thank you for having me. Yeah.
So, you know, during my search for
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CEOs, I came across some of your
content and was super intrigued.
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00:00:48,200 --> 00:00:51,650, after a little digging,
I found that you're really well
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versed in business development
and also being connected.
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have you on to talk about
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building a network and all
things business development.
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So I thought maybe we could do
is start by,
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you just kind of giving us a
quick summary of your background.
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So we have a little context to
our conversation. Okay.
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Well, I grew up in Orlando since
I was ten years old, went away to
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Vietnam with the Marine Corps,
came back, went to Valencia
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Junior College at the time,
then F2, now UCF got involved in
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campus politics, actually.
So that's where I started building
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my database from thinking I
wanted to run for office one day.
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And when I was 26 years old,
I ran in and was elected as one
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of the youngest members of the
Florida House of Representatives.
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So that database was different
than the one I created later,
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which is really now want to go
into free enterprise and
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competition and business.
So I started building other
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databases.
So that's that's kind of a summary
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of the public sector and then the
private sector. Okay. That's great.
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00:01:53,000 --> 00:01:56,540, what made you think that you
wanted to go into office when
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you're so young?
Well, I got back from Vietnam.
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And the Vietnam War, of course, was
still going on, and I was changing
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my mind about that and decided I
would get involved in politics.
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And and it was a surprise to
everybody because I had not even
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thought about going to college.
Frankly, we grew up very poor,
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and it was never discussed in the
household, not because we were poor,
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but it was just never discussed
in the household.
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And when I got back and in college,
I started looking at different.
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The philosophies and thoughts and
patterns and and really I said,
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you know, I'd like to be in a
position to help people out.
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So I figured politics was a
political tool to get things done.
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today, but it was a way to get things
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done, so I really wanted to do it.
I lobbied for, I actually
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borrowed a car, went to Tallahassee
and lobbied for the 18 year old vote.
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I also volunteered to lobby for the, prisoner of war and missing
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in action of wives.
So that's that got me very
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excited about public policy.
So that's why I really got involved
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early and got elected early and
spent four terms in the legislature.
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So, I mean, you have no background
in the things that you mentioned
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that you did right out of the gate?
Not at all.
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What gave you the other than
just sheer gumption? Yeah.
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It gave you the direction to
know what you needed to do.
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So I mentioned I talked politics
was a tool.
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But, you know, the funny thing
about it is talk about databases
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and business development.
I'm going to put it in the
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political arena for a minute, back then, the only way you could
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communicate with somebody who was
write him a letter or call him on the
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phone long before even fax came out.
Fax weren't available till 1983,
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I don't think.
But I started meeting people and
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saying, well, if I ever decided
to run for something, would you
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support me? And they said, yeah.
So I'd write down her name and
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address and phone number,
and I had a little ten,
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three by five card box, and I would
collect names and telephone numbers
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and how to reach these people.
And now, if you leap forward in all
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these years in the private sector,
now, that database is about
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10,000 names of people have
accumulated over the years,
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some of the political sector.
But most in the business sector. Now.
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So this was just a natural kind of,
you know, part of who you were to to
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think in terms of having a database.
Because I know when I was that age,
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I did in terms of, hey,
I should be keeping track of the
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people that I know. Yeah.
Well, should we admit that maybe
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we were first collecting telephone
numbers of women and native shades
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into a database, right? Yeah.
Yeah, but but but back then. Yeah.
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Because again, the only way you had
to communicate was either in person,
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by phone or a letter.
So you needed you needed a database.
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Now it's not a leap forward.
You can't put that on LinkedIn
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or Facebook or Twitter.
You know, you didn't have any of
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those social media tools of course,
back then.
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So it was a way if you if you're
going to and back then,
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volunteers and campaigns were
more important than even
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campaign contributions.
And of course, there was no
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social media at the time.
A very few people could afford TV or
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radio commercials when they ran.
So we, we built a database.
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And from that database,
when I would ask people to help
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me walk precincts and knock on
doors going door to door and that
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campaign literature, I could turn
out 100 volunteers every day.
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So that that was really that
really obviously the database
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gave me the opportunity.
To build, to build on those contacts
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and political development rather than
business development, but sort of the
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purpose of having those volunteers, as, as important as
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having campaign contributions.
And I was known for getting
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people out.
In fact, before I ran for office,
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I actually worked in Hubert
Humphrey presidential campaign
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and was so well known for turning
out volunteers that I became the
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assistant campaign director for
the entire state of Florida,
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24 because I had this reputation
that really turning out a lot of
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young people to work on campaigns.
And later on I got somewhat of a
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reputation raising money.
But back then it was just
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raising volunteers. Sure. Yeah.
Well, I you know, I don't want it to
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I don't want to belabor it, but I
also don't want it to be missed.
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That it's such a critical component
to your success is just this way
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of thinking that I'm going to
retain these, you know,
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back then it wasn't emails,
but phone and and names and
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addresses of these people that
I've talked to and connected with.
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I think that's such a fundamental, piece of success in building
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a network.
And, and then later on business
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development and probably I'm asking
you, you know, you're, you start out
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with this, this kind of direction
of going in the political space,
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but you probably ran against and, you know, rub shoulders with
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lots of business leaders.
So that's probably is that is that
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where you started to build that.
Yeah. Private database. Yeah.
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And when I, got out of the
legislature, actually I ran for
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Congress at the age of 36,
I thought I was, really needed
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to do something with my life.
So I ran for Congress and lost that
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race, and then immediately went
to work in the private sector.
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And my very first job was business
development director for for a
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copier company, Delta Business
Systems in Orlando. Okay.
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And then, somebody I met,
during the campaign called me,
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and they were running this down
a resort, a very successful
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timeshare company that later sold
to Sara Wood for $600 million.
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And they said, look,
we know that you're well connected.
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We don't know exactly what we we
want you to do for us,
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but we want to hire you.
So I said, well,
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do you want to just pay me until you
figure out what you want me to do?
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That's fine too. But that's business.
What I did, it was all. It was all.
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That's when I lived off the Rolodex.
I still call it the Rolodex today.
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Yeah, and that's what they wanted, they wanted a relations firm.
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What I call my friends at
Crowley and Penn had them hired.
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So basically,
what I would do is I'd say, okay,
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you need a lobbyist in Tallahassee.
Let me go to my Rolodex.
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I know a number of them,
but the best person,
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I think for this job is this person.
I'd prequalify them,
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have him interview they would hire.
So basically, in the going right into
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the private sector, a lot of people,
frankly, should say a lot.
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A good number of people who lead
the legislature say they want to
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become lobbyists.
There's a two year hiatus where you
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can't lobby, but after the two years.
So I'm going to go back to the, quote
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lobby. I did a little bit of that.
I did not like.
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I did not want to do it,
did not want to go to Tallahassee,
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did not want to meet with
legislators, some of whom had
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absolutely no influence whatsoever.
I'm a time motion management.
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I'm at time motion management.
So everyone I got to drive up there,
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I got to meet with you.
The meeting might be worthwhile,
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not worthwhile.
So basically, I said the skill set
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that you had to be able to reach
out and coalesce around issues,
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convene people together, how can you apply that you
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not would not being a lobbyist
get out of that political arena?
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But it's the same skill set to
be able to have the Rolodex.
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I had the database be able to reach
out pre-qualified people in your
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database who can help you on A,
B, C, and D.
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So now it's, you know, now I have
firms like I have AdventHealth and
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Scott Colonial Life Insurance,
which is a large corporation.
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I've got all these clients that I
do business development for is an
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example. If I might use an example.
This morning I was on a conference
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call with Colonial Life Insurance
that provides supplemental benefits.
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So we were able to get them in
every agency.
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So every state employee would
have the option for these
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supplemental benefits.
And it's quite lucrative business.
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But this morning we had a phone call
to say, well, do you know anybody?
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And in the public school system in
Osceola County, I said, well, I just
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met at a luncheon the other day, the superintendent of schools.
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It was at a luncheon that I had
gone to.
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And so now I know the
superintendent of schools.
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I knew other people under him,
but I know the superintendent
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now I can reach out to him.
Also in the same panel was the
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superintendent for Orange County,
Lake County and Seminole County.
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Do we need to reach out to them?
Because I went up and introduced
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myself so I would know those people.
So now they're in my database.
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So now I can reach out on behalf
of a client and say, loan your
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life insurance in this case would
like to do business with you. My.
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I set up a meeting with yourself or
your HR director of benefits and
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administrative, whomever it might be.
But again, and I collect.
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In fact, I asked people, so may I
have your card? May I have your card?
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May I have your card?
For those that still carry cards or
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digitally, may I have your card.
And they go into the database.
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So you know, it sounds like with the
Osceola Superintendent connection,
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that's very serendipitous in
terms of timing.
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How do you think about what which
rooms to put yourself in and when?
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Because. Good question.
You know, I mean,
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it in timing is a big part of this.
But you have to be in the right
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rooms, I'm sure. Yeah.
And I want to go and I know
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we'll talk about it later.
The cultivation of personal
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relationships and everybody's
like on, you know, LinkedIn and
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Twitter and Facebook or whatever,
and people will sell you a list and
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you can reach out to these people.
But it's a kind of benign,
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clinical, outreach.
Then they don't really know you.
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It's a lot easier stating the
obvious.
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It's easier to reach out to somebody
who you do if you've just met them.
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So I was always involved in the
the Chamber of Commerce,
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because you do meet a lot of people
through the Chamber of Commerce.
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00:11:47,140 --> 00:11:50,260, I was on the board of the
Hispanic Chamber of Commerce,
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which by, by, virtually is
the largest chamber of commerce
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in Central Florida today. Okay, I, was heavily involved
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in my politics and engaging with
the African American communities.
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I went on to become the chairman of
the Urban League chapter in Orlando.
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The Urban League is the second oldest
black organization in the country.
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So I was able to reach across a
lot of balls, right? That's right.
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So so having this kind of.
And now I just got a call from
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somebody yesterday I need to meet.
This is what I do.
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I met you when I was on the
board of the Hispanic Chamber.
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Conversely,
if somebody wants to market to the
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Hispanic communities, I always
say you need to go to their CEO.
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She's brilliant,
and she puts on a lot of programs for
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the Hispanic business communities.
And I say that in plural,
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intentionally. So those so be it.
But it's one thing to send a blind
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email, let's say, or LinkedIn,
to Gabby, the president of the
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Hispanic Chamber.
It's another thing for me to
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serve on the board and pick up
the phone and call her.
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Yes, and get the references
because you build credibility.
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Let me just focus on that for a
moment. It's just not the contact.
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What your credibility level.
You have political you have
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currency with this person that
you've talked to.
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Yes, I do remember maybe yes,
I remember the conversation. Yes.
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I thought that was very interesting
that you brought that up.
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You know, that gives you some
credibility rather than, hey,
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I saw you at a barbecue the other
night. Can I do business with you?
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Well, you've got to cultivate
that relationship, in my opinion.
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Still,
a lot of me know mass companies.
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You know, Apple and others do it
differently than that.
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But still,
I ran into a guy of the day,
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he says. I got a great job with IBM.
I said people were actually still
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out there representing IBM selling,
but you got to be able to open
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those doors.
And, so that's what I do on
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behalf of my clients, open doors
for my clients. Yeah. That's right.
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And, you know,
we're talking about credibility.
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The way I think about it is
levels of trust.
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And what I tell my clients is,
you know, you have to you have to
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open the door to building trust.
And and that can be a place
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where they learn about you and
you learn about them.
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And it could be in various different
platforms, various different mediums.
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It could be at a at an actual
in-person meeting.
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It could be on LinkedIn.
However, you make those first
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initial connections matters,
because what you want to do then
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is get them connected with you, but like you're both going
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in the same direction.
So you serving on a board is a
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good example of that.
You're taking that next step to say,
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hey, I'm committed, which takes
a lot of your time and energy.
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And, you know, you only have so
much time to, to hand out around.
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And, and then lastly would be
for them to be connected to you.
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So, you know, when you make a call
to someone and you involve them
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in a project or they call you and
involve you in something, now you're
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both actively working together on
something, in parallel. Yeah.
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And there's there's one thing I
want to add to that.
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And it's called you got the
credibility and it's what I call
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it earned credibility.
It's just not. Hi, how are you?
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Nice to see is earning credibility.
That's right.
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But then you have what I call
currency. Yes.
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You know, have you earned
currency with that person?
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00:15:06,910 --> 00:15:11,830, to, to engage beyond just a,
beyond just the benign conversation.
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Right. So what is your currency?
Let me give you an example.
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And, it's,
I'm going to give you two examples.
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I do some work in the mergers
and acquisitions space and,
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I not only.
So I went to work for an M&A company.
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They're client of mine, and I.
I've got a great relationship with
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them, which means they pay. Well.
But I also get a portion of any
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fee on any business they sell.
Well,
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I just wanted a business I had met.
Politically,
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we're like streams right,
left and right. Yeah, extremes.
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But we worked together on the opioid
crisis, and he made a contribution
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to our efforts on the fentanyl,
the overdose crisis.
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And we talked, one day,
and he goes, I might sell 1 to 1 of
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my businesses. Long story short.
Because of my credibility with him,
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I introduce them to a merger and
acquisition firm.
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They just sold one small piece
of the business for $12 million.
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So that relationship earned me.
Several thousand dollars. Yeah.
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00:16:18,160 --> 00:16:22,000, so it's this one time I'm in
a golf cart parade and win a
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00:16:22,000 --> 00:16:24,550
garden and win a garden.
It's religious requirement.
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You have to own a golf cart,
and you have to be in the golf
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cart parade. It just.
You just have to do that. Yes.
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So I met a guy two years ago,
and his name was familiar,
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and I said, well, your family
owned car dealerships here. Yeah.
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We started engaging talk and he goes,
I know who you are.
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00:16:38,470 --> 00:16:41,050
I've read about some of the things
you've done in the community,
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00:16:41,050 --> 00:16:44,500
you know, so we just started talking
and, Sharon, what are you doing?
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And I got this company and he goes,
I'm thinking about selling the
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company.
I said, let me tell you about
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mergers and acquisitions.
We have his contract and we have is a
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00:16:53,950 --> 00:16:58,060
company that would be in the contract
for $30 million, a lot of that.
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Just as an example, my fee will
be several thousand dollars.
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00:17:02,230 --> 00:17:07,630
But the point I was trying to make,
I established a relationship.
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I established political currency
with him, not political currency,
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business currency,
let me call it that with him.
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00:17:15,460 --> 00:17:18,820
And then he goes, yeah,
I'll hire your company to sell
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my company. That's right.
So I use those as examples.
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00:17:21,940 --> 00:17:24,850
Another ones, I brought in an $80
million health care company in
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00:17:24,850 --> 00:17:28,360
Tennessee through a friend of mine.
I use those examples because it
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00:17:28,360 --> 00:17:31,210
could also be one step removed.
And the point I'll leave you
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00:17:31,210 --> 00:17:35,170
with on this point, in a way,
is that it can also you can use
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somebody else borrows the interest.
For instance, I wanted to get
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into a healthcare company that's
probably worth $80 million.
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I called a friend of mine who was
acting CEO for a while, their
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00:17:46,270 --> 00:17:50,770
consultant to grow their business.
He got us in there, Tennessee, that
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they hopefully close in the deal.
So you can use other people's
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00:17:54,040 --> 00:17:56,350
borrowed interest.
So if you've got credibility, if
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I've got credibility with you, then
you're confident in our relationship
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and my knowledge and my ability to
introduce them to somebody else.
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00:18:03,190 --> 00:18:06,220
So you basically leverage leverage,
leverage and leverage.
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That's what I call transferred
credibility, right? For sure.
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00:18:10,300 --> 00:18:14,230
And that's that's really,
I think how a lot of people are
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able to stay in business is where
they get what you call referrals.
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00:18:18,040 --> 00:18:22,270, and it's, it's hey, you know,
I know you worked with so-and-so, so
305
00:18:22,270 --> 00:18:26,890
I trust that person, so I trust you.
And so that that trust gap is closed
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00:18:26,890 --> 00:18:31,630
much quicker than it would be on
your own merit or earning it.
307
00:18:31,870 --> 00:18:34,750, typically, but, you know, you can't always
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get transferred every single time.
So that's where you have to put in
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00:18:37,270 --> 00:18:41,020
the work to, to earn it over time, so, you know,
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I love that model. I'm sorry.
And I know that you consult,
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00:18:44,680 --> 00:18:50,440
which is a great attribute because I,
I'm just surprised about how many
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almost not entirely young people,
but young people who they've got,
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00:18:56,110 --> 00:18:59,110
they don't have a business plan.
I'm going to start this business.
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00:18:59,110 --> 00:19:02,890
I'm going to have a website and the
world's going to come money to me.
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00:19:02,890 --> 00:19:06,850
Well, good luck and good luck.
You know, you might be back to
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00:19:06,850 --> 00:19:11,410
the Henry Ford days we have,
you can have any color you want
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00:19:11,410 --> 00:19:14,350
as long as it's black, right?
Definitely. That's all you can have.
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00:19:14,350 --> 00:19:18,250
That's the color you can have.
Yeah, but it's just amazes me about
319
00:19:18,250 --> 00:19:22,840
how many people go out there and they
don't. You could create a company.
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00:19:22,840 --> 00:19:26,800
Let's say you're selling widgets that
you get, but you better if you don't
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00:19:26,800 --> 00:19:29,530
know what your customer base is.
You don't know what they want.
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You better not be starting a
business, because the only reason
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00:19:32,140 --> 00:19:34,930
I know the start of business,
if you want to be somebody asking one
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00:19:34,930 --> 00:19:38,710
time I do a bunch of volunteer work
is they said, are you not for profit?
325
00:19:38,710 --> 00:19:41,290
I said, not intentionally.
I am not intentionally,
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00:19:41,290 --> 00:19:43,810
not for profit.
But you know, I was just amazed how
327
00:19:43,810 --> 00:19:47,980
many people want to start a business.
And because they think, they think
328
00:19:47,980 --> 00:19:51,370
there's something out there that they
have a widget that everybody wants.
329
00:19:51,790 --> 00:19:55,090
It's like watching Shark Tank.
And sometimes you go this brilliant
330
00:19:55,090 --> 00:19:58,580
idea and sometimes you go.
Where have you been?
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00:19:58,700 --> 00:20:00,980
Who's going to? Who's going to buy?
Where have you been?
332
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That's right. Yeah.
Well, let's zoom back out for a
333
00:20:03,560 --> 00:20:07,430
minute talking about this,
building a network, topic.
334
00:20:07,430 --> 00:20:12,140
How if, you know, if you're talking
to a CEO specifically or business
335
00:20:12,140 --> 00:20:16,370
leader of some sort. Executive suite.
And they're thinking about,
336
00:20:16,370 --> 00:20:19,790
you know, growing their network
for various reasons, but one for
337
00:20:19,790 --> 00:20:23,660
business development, mainly, what kind of people should
338
00:20:23,660 --> 00:20:26,420
they be thinking about putting
in their network?
339
00:20:26,420 --> 00:20:29,420
Because that's going to determine
the rooms that they're in. Yeah.
340
00:20:29,720 --> 00:20:32,690, over the overarching word
would be leadership.
341
00:20:32,810 --> 00:20:37,610, for instance, I have a client, who wanted to be involved and
342
00:20:37,610 --> 00:20:42,920
really was willing to give the time,
energy and some money and so on.
343
00:20:42,920 --> 00:20:47,060
As an alumnus, I'm an alumnus of
Leadership Florida statewide or
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00:20:47,060 --> 00:20:49,070
Leadership organization.
So I nominated her.
345
00:20:49,070 --> 00:20:52,190
She had accepted, and she just
loves she wouldn't believe the
346
00:20:52,190 --> 00:20:55,490
contacts it makes, in fact.
So I just happen to have on my
347
00:20:55,490 --> 00:20:58,340
desk here.
I'm not selling this at the
348
00:20:58,340 --> 00:21:00,500
membership directory of
Leadership Florida.
349
00:21:00,500 --> 00:21:05,360
I can go through this book and look
at every member of leadership,
350
00:21:05,360 --> 00:21:09,020
but everybody's ever gone through it.
Their name, address,
351
00:21:09,260 --> 00:21:13,160
the corporation that they worked for.
And there have been times one time
352
00:21:13,160 --> 00:21:16,250
I needed to get in in a Baptist
hospital in Fort Lauderdale.
353
00:21:16,790 --> 00:21:19,040
I could have bought a book.
And now here's the vice
354
00:21:19,040 --> 00:21:24,260
president of Baptist Hospital
and Fort Lauderdale pick up.
355
00:21:24,260 --> 00:21:27,770
Hey, we have something in common.
We're both alumni of Leadership
356
00:21:27,770 --> 00:21:32,510
Florida. I'm not done. Just do it.
So that's the credibility.
357
00:21:32,510 --> 00:21:36,050
That's the the enhanced credibility.
But it's kind of, you know,
358
00:21:36,440 --> 00:21:39,350
get back to the borrowed interest.
Can you use somebody else's
359
00:21:39,350 --> 00:21:42,860
credibility to get in?
So I always say get in leadership.
360
00:21:43,640 --> 00:21:47,690, whether it's a chamber of
commerce, Hispanic chamber, African
361
00:21:47,690 --> 00:21:52,670
American chamber, Asian chamber, but get involved where people
362
00:21:52,670 --> 00:21:56,240
gather and they're still actually,
believe it or not, active rotary
363
00:21:56,240 --> 00:22:00,260
clubs where have 100 or 200
members come to these Rotary Club
364
00:22:00,260 --> 00:22:03,860
meetings or service organization?
That's kind of the old model,
365
00:22:03,860 --> 00:22:05,450
but it works.
And there are a lot of very
366
00:22:05,450 --> 00:22:08,150
influential people who go to
this Rotary Club meetings.
367
00:22:08,300 --> 00:22:12,920
But sort of, you know, you've got
to go where the influence is.
368
00:22:12,920 --> 00:22:18,620
And that's really organizations, as another example,
369
00:22:18,620 --> 00:22:22,760
a client wanted to be involved in the
community, but just to give back,
370
00:22:23,990 --> 00:22:28,100
understanding that just giving
back sometimes it's oftentimes
371
00:22:28,100 --> 00:22:30,500
exposure to the people who you
might do business with.
372
00:22:30,860 --> 00:22:34,070
Well, she went on to become the
chairman of the Cardiovascular
373
00:22:34,070 --> 00:22:38,270
Board and had been health at
another when it went on.
374
00:22:38,270 --> 00:22:42,800
I chaired the foundation board there
16 years, and I was retired from that
375
00:22:43,010 --> 00:22:48,140
and recommended somebody else. So.
Being there on the
376
00:22:48,140 --> 00:22:51,200
cardiovascular board.
AdventHealth, as an example,
377
00:22:51,230 --> 00:22:54,200
could be Orlando Health.
It could be the children's hospital.
378
00:22:54,230 --> 00:22:57,110
Right.
But given be willing to give back.
379
00:22:57,620 --> 00:22:59,390
I will be.
I'm glad we got on the site.
380
00:22:59,390 --> 00:23:02,780
Be willing to give back to the
community, reciprocate.
381
00:23:03,260 --> 00:23:07,460
You know. You know, get on, you know, Boys and Girls Club,
382
00:23:07,610 --> 00:23:10,730
you know, board of directors,
and you give back.
383
00:23:10,730 --> 00:23:13,760
But by the same token,
if you ever go online and look at
384
00:23:13,760 --> 00:23:17,720
the board members or the Boys and
Girls Club, it's very influential.
385
00:23:18,290 --> 00:23:20,630
Junior achievements,
very influential.
386
00:23:20,630 --> 00:23:24,680
So there are ways to get involved in
the community that reciprocates you.
387
00:23:24,680 --> 00:23:27,500
Not it's not like an intentional
thing.
388
00:23:27,500 --> 00:23:31,280
You want to you want to be of service
to the community science center,
389
00:23:31,280 --> 00:23:34,370
board, whatever it might be.
But I would say business
390
00:23:34,370 --> 00:23:37,970
organizations,
specific chamber and get involved
391
00:23:37,970 --> 00:23:40,460
in a not for profit community.
But the last thing I would tell you,
392
00:23:40,460 --> 00:23:43,010
though, when people come to me
and say, I want to be involved
393
00:23:43,010 --> 00:23:46,070
in a not for profit,
I want to be involved in an issue.
394
00:23:46,700 --> 00:23:49,430
The first question I have is the
only one I have.
395
00:23:49,430 --> 00:23:55,220
What's your what's your passion.
Because if your passion is
396
00:23:55,220 --> 00:24:00,440
cardiovascular and I want to put
you on the children's board or the
397
00:24:00,440 --> 00:24:06,050
cancer board, you're not going to be
effective or an effective member.
398
00:24:06,050 --> 00:24:10,190
Quality quality member.
So whatever your your passion
399
00:24:10,190 --> 00:24:13,760
you come to me and say I have a
passion for almost a multitude
400
00:24:13,760 --> 00:24:16,610
of anything I can say, okay,
you need to join this organization.
401
00:24:16,610 --> 00:24:18,650
You need to join it.
And by the way, as part of the
402
00:24:18,650 --> 00:24:22,490
business development for Corporation,
you want your clients involved in
403
00:24:22,490 --> 00:24:26,180
the community because they want to
give back to the community, but they
404
00:24:26,180 --> 00:24:29,750
start building their reputation
as a giver in the community.
405
00:24:29,750 --> 00:24:36,170
So you definitely want that not
for profit, volunteer,
406
00:24:36,170 --> 00:24:38,990
element in your strategy for
business development.
407
00:24:39,770 --> 00:24:43,490
So how how, you know,
if you're a CEO, you, you know,
408
00:24:43,490 --> 00:24:46,220
obviously you only have so much time.
You're running a company,
409
00:24:46,340 --> 00:24:50,180
you're putting fires out every day.
How do you fit these activities?
410
00:24:50,180 --> 00:24:54,350
And this, you know,
taking your passion to boards and
411
00:24:54,350 --> 00:24:58,220
and organizations, how do you fit
that into your day and into the I
412
00:24:58,220 --> 00:25:01,460
assume it's more of a long term,
you know, type of thinking on a
413
00:25:01,460 --> 00:25:05,060
short term, you know, effect.
But how does the CEO fit it in?
414
00:25:05,240 --> 00:25:08,780
So the good the good news is a
lot of the big organizations,
415
00:25:09,260 --> 00:25:12,350
I think Junior Achievement might
be one example, which is a great
416
00:25:12,350 --> 00:25:16,460
organization of business people.
And, but they might only meet
417
00:25:16,460 --> 00:25:19,570
quarterly. And.
But one of the first questions I
418
00:25:19,570 --> 00:25:21,400
used to ask when you asked me to
be in your board, I said,
419
00:25:21,400 --> 00:25:25,420
if you meet monthly, I'm not coming.
If you meet at 8:00 in the morning,
420
00:25:25,420 --> 00:25:29,260
I'm still not coming. But.
But, you know, a major CEO of a
421
00:25:29,530 --> 00:25:32,380
CEO of a small company.
They're busy, busy,
422
00:25:32,380 --> 00:25:36,070
busy building the business.
If they could do another thing, if
423
00:25:36,070 --> 00:25:41,200
you're a major corporation sign fan,
a vice president or somebody at the
424
00:25:41,200 --> 00:25:44,680
senior management who has a passion
about Alzheimer's or whatever it
425
00:25:44,680 --> 00:25:47,920
might be, and let them go because
they'll have the passion for it.
426
00:25:47,920 --> 00:25:51,400
They'll represent your company as
well as you might in your absence.
427
00:25:51,400 --> 00:25:55,900
So you could always delegate
that as part, but find somebody
428
00:25:55,900 --> 00:25:58,270
who has a passion for it.
Don't just assign somebody
429
00:25:58,270 --> 00:26:02,080
because that's their job. Yeah.
Yeah, I like that idea of sort
430
00:26:02,080 --> 00:26:06,070
of deploying high value people
in your organization.
431
00:26:06,100 --> 00:26:08,740
You know,
that's another good way to build a
432
00:26:08,740 --> 00:26:12,310
robust culture internally as well,
because there's more to talk about.
433
00:26:12,310 --> 00:26:14,050
There's more things that are
happening, more connections
434
00:26:14,050 --> 00:26:16,660
being made, and people are doing
it based on their passion.
435
00:26:16,660 --> 00:26:20,950
So I really like that idea.
One of the groups locally with
436
00:26:20,950 --> 00:26:23,770
whom I've dealt a very impressed
with his called Go Sherm,
437
00:26:23,770 --> 00:26:27,040
I don't know if you know Sherm,
the society for Human Resource
438
00:26:27,040 --> 00:26:30,940
Management, and they're the HR
directors and the benefits
439
00:26:30,940 --> 00:26:33,790
administrator for corporations.
And they go, Sherman's chapter,
440
00:26:33,790 --> 00:26:37,720
which is the name of the local
chapter, has over 650 members.
441
00:26:38,260 --> 00:26:43,360
And so we brought them in on our
opioid fight because they can
442
00:26:43,360 --> 00:26:47,410
actually put together a program.
We can help them an educational
443
00:26:47,410 --> 00:26:51,700
component, they get it accredited.
So anybody from Sherm who comes
444
00:26:51,700 --> 00:26:58,930
to this opioid crisis of meeting
can get credits for the towards
445
00:26:58,930 --> 00:27:02,770
our required accreditation.
And they drive like 150 people.
446
00:27:02,770 --> 00:27:07,510
So it's a if you're in the air
sector, being a member of Sherm
447
00:27:07,510 --> 00:27:10,450
is a great organization too,
because they really are involved in
448
00:27:10,450 --> 00:27:15,430
the community and they represent
all the major corporations in town.
449
00:27:16,180 --> 00:27:18,850
Yeah, and I'm sure you can find
an organization like that.
450
00:27:19,390 --> 00:27:24,700
Discipline. Yeah.
So so earlier you mentioned this,
451
00:27:24,700 --> 00:27:27,940
this example of needing to get
in touch with someone at a
452
00:27:27,940 --> 00:27:31,390
certain organization.
You had a, you know, a database or a
453
00:27:31,390 --> 00:27:35,620
book that you went to and you're able
to find who you need and use that
454
00:27:35,620 --> 00:27:38,800
sort of social credibility that you
had as part of being an organization.
455
00:27:39,100 --> 00:27:43,510
That's a that's a good example of
kind of a surface level connect,
456
00:27:43,870 --> 00:27:48,040
and one that doesn't require a
lot of social equity or crap
457
00:27:48,040 --> 00:27:51,820
capital to to do it. Right.
There are I'm sure there's a lot
458
00:27:51,820 --> 00:27:55,420
like the M&A examples and some other
things that require more deep trust.
459
00:27:56,050 --> 00:27:59,320, how do you keep like do you
have a system that you use to keep
460
00:27:59,320 --> 00:28:02,380
in touch with people so that you
can keep some of those high level
461
00:28:02,380 --> 00:28:11,510
relationships fresh. No I don't.
Is kind of naturally I end up
462
00:28:12,410 --> 00:28:17,840
different events, where some of
the same people are on a regular
463
00:28:17,840 --> 00:28:21,410
basis. So I cultivated that way.
But I stay in touch.
464
00:28:21,410 --> 00:28:24,890
And a lot of these people are
really are friends in addition
465
00:28:24,890 --> 00:28:29,360
to being business acquaintances.
So I do see them socially, too.
466
00:28:29,750 --> 00:28:32,450, I just had lunch today.
I won't disclose his name,
467
00:28:32,450 --> 00:28:36,620
but a very, very,
very wealthy person in Orlando.
468
00:28:36,830 --> 00:28:40,400
We were happy to be personal friends,
but I brought him a deal.
469
00:28:41,180 --> 00:28:48,230, on a factoring contracting
financial, what?
470
00:28:48,230 --> 00:28:50,660
I call it exotic financing
opportunity.
471
00:28:50,690 --> 00:28:53,540
Yeah, but but we were just
catching up with each other.
472
00:28:53,540 --> 00:28:55,760
And. What's going on here?
You're involved in this not for
473
00:28:55,760 --> 00:28:57,770
profit and the big way and they're.
And what's going on.
474
00:28:57,770 --> 00:29:00,530
And so by the way,
I had this exotic finance
475
00:29:00,530 --> 00:29:05,720
request and come to me and,
my, my job is not to know a lot.
476
00:29:05,990 --> 00:29:09,590
My job is to know a lot of
people who know a lot. Yeah.
477
00:29:09,680 --> 00:29:12,590
And I think people had to be my
mind up. You don't have to be.
478
00:29:12,590 --> 00:29:15,680
You don't have to saturate
yourself with every element of
479
00:29:15,680 --> 00:29:20,990
the of the of knowledge.
But so in business development and in
480
00:29:20,990 --> 00:29:24,230
you and I'm sure in your consulting,
you know, you don't have to know
481
00:29:24,230 --> 00:29:27,860
everybody and you don't have to
know everything about everybody.
482
00:29:27,860 --> 00:29:30,980
That's right.
But if you had the currency to
483
00:29:30,980 --> 00:29:34,760
be able to approach that person
with some level of certainty,
484
00:29:35,030 --> 00:29:39,530
then it makes a big difference.
So, it just it just.
485
00:29:39,920 --> 00:29:43,640
No, I've been doing this for 45
years. So. Sure.
486
00:29:43,640 --> 00:29:46,370
That's another thing I like.
You know, a lot of young people
487
00:29:46,370 --> 00:29:49,490
today, the joke is,
and maybe it's not a joke,
488
00:29:49,490 --> 00:29:51,920
it's maybe it's the truth,
as they say, the first question they
489
00:29:51,920 --> 00:29:55,460
have when they do a job interviews.
When can I have your job?
490
00:29:56,450 --> 00:29:59,990
And my response is about 45
years from now.
491
00:29:59,990 --> 00:30:01,820
You could you could have my job.
Yeah.
492
00:30:01,820 --> 00:30:07,010
Can you just can you just start out
today and do business development
493
00:30:07,010 --> 00:30:13,430
with the with the clean slate.
Yeah. That's tough. Yeah.
494
00:30:14,030 --> 00:30:17,810
That's that's because again I think
the conversation comes back around.
495
00:30:18,650 --> 00:30:21,650
Creating relationships is not a
virtual exercise.
496
00:30:22,100 --> 00:30:25,370
It really is a personal exercise.
And I'm still old school enough to
497
00:30:25,370 --> 00:30:29,810
believe those personal connections
make a big difference I really do.
498
00:30:29,960 --> 00:30:35,360
Now I get social media,
you know, x Twitter, LinkedIn,
499
00:30:35,360 --> 00:30:39,620
I get all of that. I get all of that.
I get it for massive marketing.
500
00:30:39,620 --> 00:30:43,460
But as far as having a company where
you want to do business development,
501
00:30:43,760 --> 00:30:48,890
that requires you to introduce your
client to part A, B, C, and D,
502
00:30:50,480 --> 00:30:55,100
I still think old school about that.
Those relationships where they
503
00:30:55,100 --> 00:30:58,610
have you've got currency and
they've got confidence in your
504
00:30:58,610 --> 00:31:02,600
abilities to make a difference.
I agree 100%,
505
00:31:02,600 --> 00:31:06,770
and I'm of the schooling that,
you know, my personal experience
506
00:31:06,770 --> 00:31:11,450
is the 1 to 1 connections can
can can be scaled. Yeah.
507
00:31:11,570 --> 00:31:14,840
You know and it may not be,
exponential.
508
00:31:14,840 --> 00:31:16,760
It may take some time for it to
be exponential,
509
00:31:16,760 --> 00:31:20,420
but that that snowball starts to
roll downhill pretty quickly. Yeah.
510
00:31:20,420 --> 00:31:23,510
I think you've given us some
good examples of, deals that
511
00:31:23,510 --> 00:31:27,050
have come through for you that,
you know, they, they may not have
512
00:31:27,050 --> 00:31:31,130
come through unless it just took a
decade of knowing those people.
513
00:31:32,030 --> 00:31:36,140
The one thing I'd like to,
mention, if you don't mind,
514
00:31:36,140 --> 00:31:39,200
is I, I've just written a book.
Oh okay. Great. Yeah.
515
00:31:39,200 --> 00:31:43,130
And it's available on Amazon.
It's called Building Bridges and
516
00:31:43,130 --> 00:31:49,460
Toxic Political Times A roadmap for
Community leaders. Reason I named it.
517
00:31:49,460 --> 00:31:53,000
That is because it not only applies
to people in the political arena,
518
00:31:53,000 --> 00:31:55,610
but also people in the corporate
community.
519
00:31:56,090 --> 00:31:58,580
The thesis of the book is basically
set aside those differences,
520
00:31:58,580 --> 00:32:02,210
focus on something that the community
so the community can come together.
521
00:32:02,210 --> 00:32:06,320
But, specifically the corporate
community that wants to be involved
522
00:32:06,320 --> 00:32:11,720
in, you know, against Alzheimer's,
human trafficking, domestic violence,
523
00:32:11,720 --> 00:32:15,020
child abuse, opioid crisis,
whatever the issue is,
524
00:32:15,020 --> 00:32:17,240
we don't agree on that.
We're not talking about that.
525
00:32:17,240 --> 00:32:20,780
We're convening around things
that we can find a solution and
526
00:32:20,780 --> 00:32:22,790
come up with a plan.
It's just not to convene and
527
00:32:22,790 --> 00:32:26,540
talk about it, but actually come
up with a plan of action.
528
00:32:26,780 --> 00:32:31,700
And but the corporate leaders, they're they're a major part
529
00:32:31,700 --> 00:32:36,140
of anything that we do,
with the faith community, some some
530
00:32:36,140 --> 00:32:40,250
politicos, the sheriff, maybe.
But it really the corporate community
531
00:32:40,250 --> 00:32:42,980
is driving this conversation
around the opioid crisis.
532
00:32:42,980 --> 00:32:47,570
As an example, our first co-chairman
was the CEO of Red lobster.
533
00:32:48,380 --> 00:32:50,480
Again,
I don't know what his politics is.
534
00:32:50,480 --> 00:32:52,490
I do not want to care what his
politics is.
535
00:32:52,490 --> 00:32:54,260
He doesn't want to know mine.
He might figure it out,
536
00:32:54,260 --> 00:32:57,920
but he doesn't need to know.
But what we knew is that as a
537
00:32:57,920 --> 00:33:01,070
corporate leader, bringing together
corporate leaders, faith leaders,
538
00:33:01,070 --> 00:33:05,240
political leaders, we can convene
around an issue and find an action
539
00:33:05,240 --> 00:33:08,420
plan and a solution. So that's.
Why I really want corporate
540
00:33:08,420 --> 00:33:12,020
leaders to look at and say, what
role can I play in the community?
541
00:33:12,050 --> 00:33:14,840
Something from the heart,
but getting them involved.
542
00:33:14,840 --> 00:33:17,300
And it's a very it's a template
on how to do that.
543
00:33:17,920 --> 00:33:20,380
Yeah, well that's great.
We'll we'll definitely drop a
544
00:33:20,380 --> 00:33:24,400
link to that book, website, in the, in the description so
545
00:33:24,400 --> 00:33:27,430
people can check that out. Thank you, I think that's,
546
00:33:27,430 --> 00:33:30,340
that's that's great.
You know, another resource to to
547
00:33:30,340 --> 00:33:33,070
the conversation.
I like the term that you used
548
00:33:33,100 --> 00:33:36,190
apolitical.
And it makes me think of, you know,
549
00:33:36,190 --> 00:33:41,710
creating or being a part of this sort
of third party, place, you know,
550
00:33:41,830 --> 00:33:45,520
whether it's an organization,
a board of directors you're on or an
551
00:33:45,520 --> 00:33:48,700
issue that you're, you're about, what it does is it allows,
552
00:33:48,700 --> 00:33:51,970
like you said, people to come
together from across various aisles,
553
00:33:52,300 --> 00:33:56,320, and backgrounds and commit
to connecting in a way that they
554
00:33:56,320 --> 00:33:59,050
wouldn't have connected in
business or politics,
555
00:33:59,230 --> 00:34:02,260
faith or whatever it may be, so I think that's a really
556
00:34:02,260 --> 00:34:06,070
important point, to,
to building a network and business
557
00:34:06,070 --> 00:34:09,880
development is finding this
third party place that you can,
558
00:34:09,880 --> 00:34:14,110
you can arrive where everyone else is
and share, and again, passion.
559
00:34:14,110 --> 00:34:16,990
If everyone's kind of rolling in
the right direction,
560
00:34:16,990 --> 00:34:19,150
you're going to end up somewhere.
You know, in fact,
561
00:34:19,150 --> 00:34:22,810
if you take the best example I could
think of in Orlando is after pulse,
562
00:34:22,810 --> 00:34:27,640
after 49 young people were murdered,
all faiths came together.
563
00:34:27,640 --> 00:34:31,360
The political community,
the corporate community, the
564
00:34:31,360 --> 00:34:36,670
community at large all came together
to support survivors, but also to.
565
00:34:37,660 --> 00:34:40,720
Continue to recognize those
whose lives were lost.
566
00:34:41,080 --> 00:34:44,800
And even in the faith community,
the more conservative faith leaders
567
00:34:44,800 --> 00:34:50,380
set aside their differences on
sexuality, less called LGBT,
568
00:34:50,380 --> 00:34:54,070
and said, hey, murderers, murderer,
we lost human lives here.
569
00:34:54,070 --> 00:34:57,670
So that was the best example I've
ever seen of people coming together.
570
00:34:57,820 --> 00:34:59,860
And it didn't matter.
Democrat, independent.
571
00:35:00,610 --> 00:35:02,830
It did not matter.
The politics did not matter.
572
00:35:02,830 --> 00:35:06,370
We focus on something that was
we need a healing process.
573
00:35:06,370 --> 00:35:09,460
And we went through a healing
process after pulse. That's right.
574
00:35:09,460 --> 00:35:13,390
Yeah, I experienced that too and
saw that that happening with
575
00:35:13,390 --> 00:35:18,130
local business owners,
and faith leaders and you name it,
576
00:35:18,130 --> 00:35:20,470
everyone really came together.
Yeah, it was really cool.
577
00:35:21,850 --> 00:35:24,520
Well, hey, this has been a great
conversation as I knew it would.
578
00:35:24,760 --> 00:35:26,530
Thank you.
This is this is such a great
579
00:35:26,740 --> 00:35:31,180
topic to to dive into and to have
someone who's really done it really
580
00:35:31,180 --> 00:35:33,790
well over the years. Thank you, it's been really nice to have
581
00:35:33,790 --> 00:35:36,280
you on, so I appreciate that.
Well, thank you for the courtesy.
582
00:35:36,280 --> 00:35:40,510
I appreciate it, and I hope your
listeners get some value out of it.
583
00:35:40,510 --> 00:35:43,690
How's that? Oh, for sure they will.
This is packed full of value.
584
00:35:43,690 --> 00:35:45,910
If they don't get any value out
of this, you can stop listening.
585
00:35:46,240 --> 00:35:49,390
The charge of double.
That's right, but.
586
00:35:49,390 --> 00:35:52,330
So if people want to,
we'll put the link to the book.
587
00:35:52,330 --> 00:35:54,520
But if people want to come and
contact you personally,
588
00:35:54,520 --> 00:35:57,880
where should we send them?
Just Dick batchelor.com is easy.
589
00:35:58,120 --> 00:36:00,820
Okay okay. That's perfect.
Yeah thanks. Thank you.
590
00:36:00,940 --> 00:36:03,940
We'll have to get together
sometime and compare notes. Yes.
591
00:36:03,940 --> 00:36:06,730
Let's do it. Okay. Let's do it.
Thanks for your time. Yeah. Thank.