The Secret to Growing a Multi-Decade Old Business with Chuck Link, CEO of Link Outdoor Lighting

In this week's episode of our CEO series, host Lee Murray had an insightful conversation with Chuck Link, CEO of Link Outdoor Lighting, as he shared his inspiring business journey. From Christmas lighting to becoming a leader in landscape lighting distribution, Chuck shares the secrets of his success: hard work, meticulous attention to detail, and a commitment to exceptional customer service. This episode highlights key factors driving business growth, providing valuable insights for entrepreneurs and business leaders alike.

Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.

Have a guest recommendation, question, or just want to connect?

Go here: https://www.harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:

Lee - https://www.linkedin.com/in/leehmurray/

Chuck - https://www.linkedin.com/in/chuck-link-bb742a16/

#ExploringGrowthPodcast #BusinessGrowth #GrowthStrategy #BusinessAdvice #BusinessRelationships #B2BGrowth #Networking #MarketingStrategy #BusinessStrategy #B2BCompany #StrategicMarketing #BusinessVision #BusinessExpansion #CustomerSatisfaction #ChuckLink #LinkOutdoorLighting

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I know the new generations are

looking for online,

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and they probably are achieving

success because everybody's

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following that. But I think.

Longevity and success is going

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to require hard work.

I think it really does. All right.

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Welcome back to Exploring Growth.

Today I have the privilege of

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interviewing a local Central Florida

CEO as part of the CEO series,

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who has been in the business in

the game for many, many decades.

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the CEO and founder of Link Outdoor

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Lighting. Welcome, Chuck. Thank you.

So as I was telling you,

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when I came across your company

and your profile, I. What?

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I was looking for someone,

you know, in the Central Florida

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area to interview for this series, that that appeared anyways,

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that you had started something.

Founded something a long time ago,

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had grown it, stuck with it,

you know, for many, many decades.

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And and then I found you.

So I'm happy to have you on the

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show because,

I'm excited to hear about your story.

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You know,

you just use a lot of,

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a lot of the youngsters these days

are all about trying to, you know,

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create something that they can sell,

you know, almost immediately and

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make billions of dollars.

They're, they're they they throw

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the word billions around more than

they do millions of these days,

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which I think is absurd, so it's, it's great to, to, to

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meet somebody and talk with somebody

who's built something substantial.

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many years, and still in it.

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So as I look at your website and

I see, you know, you guys have a

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lot of video and you're, you're in

a lot of those videos, you know,

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and so it's, it's obvious that

you're still got your hand in there,

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you're still working and, you know,

thinking about that business.

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So yeah, thanks for coming on

the show. Yeah, yeah, yeah.

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So I thought we could just start

back, you know, kind of day one.

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00:02:01,430 --> 00:02:05,930, I did a little digging on your

your your background and how you got

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started, and it seems like you had a

couple different companies, as you,

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00:02:10,160 --> 00:02:14,330, you know, matriculated there, just give us a quick, like,

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rundown on what's what's linked

outdoor lighting.

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Like where did you start?

How did it come about?

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I met a guy, a friend of a

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friend, skier came to town, and he

owned a big, landscape company.

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Land Wizards,

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and and a number of he was connected,

and we hit it off, we ski together.

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And he insisted that I get into the

Christmas lighting business. Okay.

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And I resisted it with everything

I had. I had no interest in it.

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And but he he just kept after me.

He kept after me with. No, no.

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No obligation to him.

An end result is I.

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I had another ski friend and he

had gotten laid off.

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He was a stuntman at universal, okay?

And said, hey, I'm looking for work.

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And I said, well,

let's do this Christmas thing.

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Larry Brown was from Mississippi,

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and he encouraged me to buy a

franchise, a Christmas.

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I didn't even know such a thing

existed. Yeah, but I did.

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And the first year we were,

new franchisee of the year,

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so we grew. That's awesome.

Now, all the credit goes to Larry

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because he recognized that Windermere

area and the potential for high end

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customers who were hands off. Yeah.

And their property maintenance and

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things like that. And he saw that.

So now he was from Buckhead, Atlanta.

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Okay. Similar neighborhood. Sure.

So I did the Christmas lighting

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thing and was very successful.

And I'll tell you, it is lucrative

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and it still is to this day.

But it is an intense work drill.

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It's very, very hard.

And, I owned a territory and

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and I bought another one down in

western Florida.

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And both of them were very

successful.

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And it was really a lot of,

hustle. I mean, it worked hard.

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It's hard work.

I don't I know the new generations

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are looking for online,

and they probably are achieving

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success because everybody's

following that. But I think.

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Longevity and success is going

to require hard work.

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I think it really does.

So I worked hard and was

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extremely lucky.

But anyway,

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both both locations really took off.

So much so that some of the

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other franchise holders saw how

well I was doing and made me an

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offer to buy out. I did it.

There you go. So I sold out.

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And, I will tell you in my

my history of owning businesses,

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even before the lighting thing,

I could go way back. And.

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Yeah, you can see I'm not a young

pup, but it's always been hard work

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that made you successful. And.

Predominantly every business

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that I've ever sold.

The new owners were not successful.

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and attention to detail.

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If you're asking me questions,

that's right about that more.

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But so I sold the crystal

sliding business and the

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employees that I had were.

Well, what are we going to do now?

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And so that Franchiser had a,

a landscape lighting division.

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And I said, well,

let's try that. Right.

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And so we did and again,

very successful.

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But I saw that,

there was opportunity in the

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distribution of the products. Okay.

And, it was really hard to get

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products, we were able to do.

Nice lighting shops,

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expensive lighting in Charleston.

Really struggled to get the

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quality products.

So, I kind of morphed into

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distribution. Okay.

And it wasn't long after that that,

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very lucky.

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a couple offers. Yeah.

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And I sold it again.

And this fellow was,

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a former executive of PepsiCo and

a very smart, very successful guy

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himself and very, hands on.

And he did a great job,

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and he paid attention and and

followed the game plan.

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Perfectly and he was successful

and I stayed on with him.

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And as I mentioned to you,

I was involved in this real estate

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development at that time, spending

all the other money I had made.

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And, that was in 2007, 2008.

So we went through a not a crisis,

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but a frightful, frightful time.

And so I he was he was happy,

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I think that I stayed on and I

stayed on working for him and okay.

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My old company. Yeah.

So that worked out pretty good. Yeah.

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It worked out good for both of us.

Yeah.

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She didn't separate me from that

company and the customers. Yeah.

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Didn't.

And he didn't insist on being

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the point man.

And so sure, he he went on to be

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extremely successful with me as, the number two man. Yep.

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And in 2015, I worked for him for

quite a, quite a number of years.

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But it was we were doing great.

And and he was compensating me

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accordingly for 2000, 15,

14, 15, 14 maybe he sold it to

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somebody else and they.

Follow the path that most of the

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buyers get everything wrong.

And yeah, by 2000, late 2015,

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And without a non-compete. Oh, yikes.

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And so, and I really had no

intentions of getting back in

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the lighting business.

Yeah, it was real, real close to

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retirement. But.

One of my customers,

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insist I had scheduled appointments,

and then he insisted that I,

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I help him.

He was worried about him, you know?

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Okay, I have a meeting set up with

with myself and you and the client,

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and I really need you.

And I said, well, okay.

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I mean, I'll come anyway.

I'll. Yeah.

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And so I, I, my wife and I went to, Sarasota, met with them.

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I mean, some of these houses are

multi multi-million dollar places.

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Yeah. And we.

We did business, and,

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I came home and I said, well, I,

I think I'll just get back in.

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You're back in the business? Yeah.

And luckily, you know,

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you always got to do the right thing.

And you're asking me about growth

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potential was is, I think your

question. I'm probably all for that.

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But to be successful, do the

right thing all the time. Yeah.

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And I always had a good

reputation with manufacturers.

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Suppliers, tried to have a

good reputation with everybody I

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had business with. Yeah.

And so it was real easy for me

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to get started again. Yeah.

So at that point, is that when

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you started Linc Outdoor?

Well, prior to that,

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it was Florida Outdoor Lighting

Distributors and Southern

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Outdoor Lighting Distributors.

I had a branch in Hattiesburg,

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Mississippi, okay.

And,

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AJ bought that out and,

can't remember I want to say 2007,

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but I don't even remember the dates.

But nevertheless. Yeah.

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And then, then I started in 2015

link outdoor lighting distributors.

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Okay. All right. So. Yeah.

So and then you have a co-owner,

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right. I think I saw you.

Well okay. Again, fortuitous.

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It was in October when I started.

And then.

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Out of out of my spare bedroom.

Yeah. In the garage.

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And so we started getting products,

and and I say we, my wife and I,

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and I, I hired a guy, a helper,

and, then, Christmas party.

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00:11:10,280 --> 00:11:13,700, Glen and I were friends.

We ran into each other and he said,

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hey, I'm looking for something to do.

And, I said, well,

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I'm doing this.

Yeah, but I can't afford to pay you.

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Yeah.

And he said, well,

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I'll come and see you and we'll

work something out. And we did.

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And, we were a good, a good,

a good team.

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And and credit to Glen, I mean,

he helped the growth and the,

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And he he brought a lot to the table.

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But in the end he followed the same

old chuckling hard work formula.

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Yeah. And yeah. Show up.

Put the work in. Yeah.

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Pay attention to the details. Yeah.

Attention to the details and try to

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always do the right thing. So.

Within a few months we were looking

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for a place and we rented a place

in Altamonte Springs, okay.

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And then that grew and,

we started seeing the potential

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to branch.

So our first branch was in Naples,

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and before we left our our

rental facility in Altamont,

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the. Open Naples, then we bought,

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property there in Altamont.

So we have our own our own warehouse.

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So what what attracts you to to

Altamont when you were you.

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It seems like you were operating out

of your home and to land, right?

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Well, Dylan's a little far from

the the potential client base.

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Okay, so you wanted to get closer to

the actual client, and at that point,

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who was the client?

Who was the actual ideal?

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I mean, it could be, for example,

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I would say landscape contractors are

probably maybe our biggest base,

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paver contractors, pool builders,

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boat dock builders. Yeah, it's endless variety.

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But if you think about where the

money is, where the concentration

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of the expensive homes are,

and really probably at that time

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we would have preferred to have

been maybe more.

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Windermere winter garden. Yeah. Area, for easy access,

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particularly like Toccoa,

because all the main roads.

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All roads lead in. Yeah.

We couldn't find anything that

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we could afford.

So Altamont was a good second choice.

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Again, good, easy access to where we

were. Yeah. And. Close to I-4.

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Buyer that we had contractors coming

from Windermere, west of Orlando, all

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the way out here to pick up products.

Yeah, that's that shows you some

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demand right there. Yeah.

So, we were real happy.

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We were real encouraged by that.

But we knew that if we moved

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more Central Florida.

Yeah, we would be better off.

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Yeah. Yeah. That's great.

And so then how did you go from

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operating out of Altamont?

That makes sense to me now to Naples.

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reps and, a great guy.

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We're stay friends to this day, he suggested that Naples was

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a good market.

Now, we were already shipping quite

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a bit of product today. Okay.

So we knew two things would happen.

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We would if we open up a branch

in Naples now, the Altamonte

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Springs is going to suffer.

Sure, but that's okay.

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And, we thought that there

could be, potential for

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greater growth to. Expand there.

Because, again, some Naples

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contractors were reluctant to

place orders next day. Product.

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00:15:01,550 --> 00:15:05,060, they want to come in hands on.

That's right. Yeah.

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So so we did we got lucky.

We got a real good,

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store manager down there.

Just a really good young pup.

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And, wasn't sure he was learning

all the the ways, but he did,

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and he's doing a great job.

Yeah. That's great.

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And so then if you're moving to a

new market like that, you know,

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there's going to be some probably

a lot of crossover in terms of

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who your customer is and how

they're serving the end customer.

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But if you're looking at a new

market like that, how much work did

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you do on looking at competitors

and who's already there and how

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they're already being served?

How did you go about that work?

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We knew that.

We knew the marketplace pretty

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well for sure. Okay.

The whole Florida marketplace.

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00:15:50,700 --> 00:15:55,920, I think we know the whole

USAA marketplace pretty well.

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So, yeah, we know who the players

are all across the country. Okay.

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And, the same a lot of them

are huge corporations with many,

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So we we knew what the play was

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going to be.

Okay, so it sounds like they're

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probably hands off.

You could be hands on.

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Our our business has always been on, customer service.

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Customer service? Yeah.

To the details. That's right. Yeah.

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Making sure people knew that you're

taking care of them and actually

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taking care of them and knowing

their business, what serves them.

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Yeah, that's a it's a great,

great, roadmap.

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Every aspect, every aspect.

I mean, we we paid attention to

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all the details.

So then once you got Naples up and

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going, then what was your next?

How did you think about the next

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location again? Fortuitous.

Very lucky.

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I'll tell you I was lucky.

Not not so much, but,

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Glen had a real good friend.

Childhood, grew up together, guy.

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And he was in the oil business

in Texas. Okay.

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Texas is a real strong,

lighting state, okay. Money.

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They're number one. Number two, it's it's taken hold.

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You know, they always say.

And probably I can remember

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growing up as a kid,

nobody had irrigation. No.

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And then the next thing was, well,

they've got irrigation and nobody

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has lighting. So that's right.

Texas was a leader in that field and

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homeowners and property owners and,

you know, commercial properties

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lighting their facilities.

Right. And we knew that.

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So it just worked out perfectly.

We rented a place and,

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Todd took off with that and is doing

extremely well. That's awesome.

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And then so you have Orlando, which

is your ultimate location, correct?

239

00:17:56,690 --> 00:18:00,320, Naples, you're out in Texas

and you have a fourth one, right?

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We have a fourth one in Nashville.

Now we Nashville. Okay.

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Glenn and I kind of we we wanted

to be in Nashville, and we thought

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that that was a good area to serve.

Again, money, homes, you know,

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the the, the country,

you know, business there.

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And, again, a lot of things that

was more difficult and a little

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slower start than any place else.

But a lot of things fell into place.

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And now, Glenn's daughter and his

son in law are running that that

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location, and they're doing well.

Struggled at first all it meant.

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But they're doing well.

So how did you think about as you're

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thinking about opening new locations

and building out current locations?

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How much how did you split that

focus between, you know, trying to

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saturate a market or get, you know,

more penetration into a market

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versus getting into a brand new

market and starting, starting over.

253

00:19:01,010 --> 00:19:06,550, what was your thought process

there? I don't think we had one.

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Okay. You see the opportunities?

You went after. Him? Yeah, yeah.

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We had, and we still do.

I think we maintain the lion's

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share of the market.

Now, of course, the competitors are

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going to argue that now it's okay.

But the lion's share of the

258

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market in Altamont. Okay.

I think we, you know,

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in our niche, you know,

that's another thing I learned years

260

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ago before the lighting business,

before the Christmas lighting

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business, focus. Stay focused.

Yeah. And and that focused.

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I wouldn't say tunnel vision,

but it needs to be. Narrowed in.

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Pretty pointed.

So we did what we do as good as

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we could.

And and not tried to be all

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things to all people,

if that makes sense. Sure.

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So then if you're building each

location up, how do you think about

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retention versus new new customers

that are going to be coming in?

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I mean, because I know you're working

with a lot of contractors, so there's

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kind of a your business model

works towards a retention model.

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You know, where you have people

that are constantly you want to

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keep on board, but you got to

look for new ones to. Correct.

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The only problem we ever had was

we had, I mean, clearly you'd

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have so many customers. Yeah.

And in an area that's a good problem.

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That could be. Yeah. Yeah, but we, you know, I keep using

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that word attention to detail.

Just recently,

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my wife and I were in Jackson Hole,

and I got kind of been interviewed

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by some guys from New York City,

and, they were asking me

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questions about the same,

same kind of discussion.

279

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And, and I said attention to

detail, but they really honed in

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on little aspects of our business.

But I will tell you, we try to

281

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take care of each customer with

such veracity, with such detail,

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we develop relationships and and

all the people on board have

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full autonomy to make deals.

If you make things happen. Yeah.

284

00:21:24,150 --> 00:21:28,350, to do whatever it takes to

make that particular client

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happy and satisfied. Yeah. And.

We? We were successful at that.

286

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So. Well, I like that a lot.

And it sounds like more of a

287

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philosophy that's driving the

culture of your business versus

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a methodology where, you know,

here are the steps we take and,

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you know, so tell me.

So tell me more about then when

290

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you open a location or you hire

a team or you have to, you know,

291

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replace a team member, how do you transfer that that

292

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culture, that philosophy of, hey,

you have the autonomy to make these

293

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decisions. How does that work?

I mean, because that that could seem

294

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could be really hard to translate.

Yeah, you're right. It can be.

295

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We've been fortunate to have,

to been lucky enough to hire really

296

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good people that grasp the concept.

Bring them.

297

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We brought them always to,

Altamont.

298

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And they could see how this

machine work. Gotcha. Okay.

299

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And so we immersed them immediately

in, and they literally sat

300

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side by side with Glenn and I and

listened to the conversations and saw

301

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the interactions that we had.

Shows them their shows them your

302

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approach and how you how you

handle individual situations.

303

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That makes a lot of sense.

Yes, you can see that.

304

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And you know, we involved

everybody in the business.

305

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And the guys in New York were

impressed with that.

306

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I, I don't know if it's a good thing

for other people or not, but we they

307

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participated in the profit. Yeah.

And so they could see the importance

308

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of yes getting new customers,

retaining the old customers, doing

309

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everything to keep, number one.

Yeah. So, it was easy really.

310

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I mean, they just kind of

watched and. Yeah, they learned.

311

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They went to they went to the Naples,

Texas, Nashville and replicated.

312

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Yeah. Yeah, replicated.

That's it. Yeah, yeah. Yeah.

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That's what you basically sounds like

like what you're doing is you're,

314

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you've you've established a really

solid culture and now you're

315

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replicating it and, you bringing

them in and and show them the way.

316

00:23:47,150 --> 00:23:50,210, let's switch gears a little

bit to, to marketing.

317

00:23:50,750 --> 00:23:52,220, because, you know,

looking at your website,

318

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I see you have a lot of videos,

which I think is great.

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You know, I think because, well,

you know, we kind of help people with

320

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videos. We're a little impartial.

But I think, you know, video is sort

321

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of this ubiquitous thing that we all

consume lots of video every day.

322

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And I don't see a lot of businesses

really utilizing it as an asset to,

323

00:24:09,530 --> 00:24:13,160, equip or train or get

exposure or awareness.

324

00:24:13,640 --> 00:24:18,110, so I, I the way I see it on your

website is you have a lot of video

325

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that it does show a little bit of

that culture where it's authentic,

326

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you know, it's it's like the person

I'm talking to you, you now is the

327

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same as what I saw on the video.

And, same thing with Glenn, and,

328

00:24:30,530 --> 00:24:34,580, but but our do you have, like, a, you know, any rhyme or reason of,

329

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of of what you're trying to do

with the videos on your site?

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Like, I guess what I'm saying is,

what comes across to me is you're

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trying to educate your customers,

your contractors and your, you know,

332

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you get a new product in or an

old product and you're you want

333

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them to understand how it works.

And the video is a great way to

334

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to to connect with that.

Is was that your thinking or.

335

00:24:55,010 --> 00:24:57,020, exactly right.

That's exactly right.

336

00:24:57,020 --> 00:25:00,860

Now if you go all the way back to,

this is going to be a long answer,

337

00:25:00,860 --> 00:25:02,870

but if you go all the way back

to when I first started the

338

00:25:02,870 --> 00:25:08,870

distribution business. Okay, outdoor lighting, essentially,

339

00:25:08,870 --> 00:25:13,280

and particularly residential outdoor

lighting was somewhat infancy.

340

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And so contractors knew that this

was a way to make money,

341

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where they'd heard it was a way

to make money and they looked for

342

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somebody to educate. How could this?

And so I built those first

343

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couple of years of business on a

lot of training.

344

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And at that time, the internet wasn't

as a hot commodity. It is now.

345

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And so a lot of contractors

would come and I would hold

346

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these training sessions.

And then as the internet developed,

347

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I realized that people would

want to see these training

348

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sessions over the internet.

And so that's how it started.

349

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And then we realized that, hey,

they the response, they said,

350

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man, we really like that video.

Yeah, we didn't know you could

351

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do this or that.

And so that's how it went.

352

00:26:01,490 --> 00:26:03,800

Of course we want to sell product.

Sure.

353

00:26:03,920 --> 00:26:08,900

You know, and, and our videos,

as you said, they're genuine.

354

00:26:08,900 --> 00:26:12,950

They're there. That's right, and and it was it was

355

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successful from day one. Yeah.

I mean, from a branding standpoint,

356

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that's what you're accomplishing is

you are, sort of setting the,

357

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the, the standard for what

they're going to experience when

358

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they meet you on location.

And, I always call it they

359

00:26:28,220 --> 00:26:30,770

meet you before they meet you,

you know, a lot of, like,

360

00:26:30,770 --> 00:26:33,860

physicians offices when they

have videos of the physicians.

361

00:26:33,860 --> 00:26:36,680

You know, there's a lot of anxiety

about meeting your physician for the

362

00:26:36,680 --> 00:26:39,080

first time and that kind of thing.

It's the same,

363

00:26:39,080 --> 00:26:43,940

same concept with other businesses,

especially those that need a

364

00:26:43,940 --> 00:26:47,810

little bit more hand-holding about

the product or you know, how to

365

00:26:47,810 --> 00:26:51,830

connect the product to the customer

job site or whatever it may be.

366

00:26:51,830 --> 00:26:55,700

So it goes a long way, a video,

you know, to not only just train and

367

00:26:55,700 --> 00:26:59,900

inform, but and educate, but also to

showcase what you guys are about.

368

00:26:59,900 --> 00:27:02,540

So I, I definitely applaud you

for all of that.

369

00:27:02,540 --> 00:27:04,640, because I look at the

website and it's like, oh, wow.

370

00:27:04,640 --> 00:27:07,730

I could see if I was a contractor

I could be attracted to,

371

00:27:07,730 --> 00:27:10,730

wanted to do business with you

because I'm getting all my needs met.

372

00:27:11,990 --> 00:27:16,130

Exactly. And that's that was.

And then we've always said once we

373

00:27:16,400 --> 00:27:22,480

once we got you. Oui oui oui. Oui.

You got you. Yeah. And that's that's.

374

00:27:23,350 --> 00:27:25,930

I couldn't have said it better.

You said it perfectly. Yes.

375

00:27:25,930 --> 00:27:28,450

And they said yeah.

No, we had so many.

376

00:27:28,450 --> 00:27:32,050

We know we're successful because

we had so many from far away.

377

00:27:32,140 --> 00:27:34,990. Far away.

South Carolina, North Carolina,

378

00:27:34,990 --> 00:27:41,680

Georgia, all over Florida would

drive 4 or 5 hours, fly in. Yes.

379

00:27:41,680 --> 00:27:46,540

After seeing videos to meet us and

to see the warehouse and yeah,

380

00:27:46,810 --> 00:27:49,870

get a handle on what we're doing

and what we could offer them.

381

00:27:49,870 --> 00:27:53,740

So yeah, so interesting too,

because it gives you insight into

382

00:27:53,740 --> 00:27:57,610

potentially your next market,

like, just like it did in,

383

00:27:57,610 --> 00:28:00,910, in Texas or Naples where you

have a connection there.

384

00:28:00,910 --> 00:28:02,650

People are already starting to

buy from you that are showing

385

00:28:02,650 --> 00:28:06,160

interest already. Yes.

So it was it was an easy

386

00:28:06,160 --> 00:28:10,420

transition in all those cases.

Yeah. Yeah. Well that's great.

387

00:28:10,420 --> 00:28:12,100

And this has been a great

conversation.

388

00:28:12,160 --> 00:28:15,250, I would say,

just to kind of finish this out here.

389

00:28:15,670 --> 00:28:19,360, where do you see link outdoor

lighting going in the future?

390

00:28:19,360 --> 00:28:24,380

What's the vision for the company?

We want to do a better job of

391

00:28:24,380 --> 00:28:30,260

videos as okay as the internet, for, proliferates video.

392

00:28:30,260 --> 00:28:34,040

I mean, there's so much now that, I think,

393

00:28:34,730 --> 00:28:40,130

we're we've been remiss in not

sharpening our edge video wise, okay.

394

00:28:40,370 --> 00:28:45,500

To have, better content,

sharper content, more to the point,

395

00:28:45,500 --> 00:28:50,390

because, you know, you got 20s and

they click off, so. Right.

396

00:28:51,490 --> 00:28:55,900

So, so thinking more about the

engaging part of the aspect of it.

397

00:28:55,960 --> 00:28:58,750, so when they see it

capturing their attention.

398

00:28:59,500 --> 00:29:03,910

Fast and slick and just just upscale,

you know,

399

00:29:03,940 --> 00:29:06,610

they're a little bit homemade.

And I think we don't want to

400

00:29:06,610 --> 00:29:08,620

lose that.

But yet we want to have more,

401

00:29:08,620 --> 00:29:13,510

more polished content. Sure, one thing we've always prided

402

00:29:13,510 --> 00:29:18,670

ourselves, and it is having a

pretty vast inventory. Yeah.

403

00:29:19,030 --> 00:29:23,080

One of our, our slogans or

buzzwords is call us first.

404

00:29:23,650 --> 00:29:26,800

And we're trying to like that to

the guy who hasn't called us,

405

00:29:26,800 --> 00:29:31,270

but he's desperate for a product.

He's at his wit's end.

406

00:29:31,300 --> 00:29:35,410

He needs a solution. Yeah.

We want him to call us.

407

00:29:35,410 --> 00:29:39,460

Yes, and we'll have the solution.

I guarantee you we'll have it.

408

00:29:39,460 --> 00:29:43,390

Yeah, and we'll deliver it on time.

When we set it, the price,

409

00:29:43,390 --> 00:29:48,610

we said. And it'll be competitive.

And so we're going to continue

410

00:29:48,610 --> 00:29:52,210

to do those things.

But a little bit slicker on our,

411

00:29:52,420 --> 00:29:56,440

our marketing. Yeah I like that.

And are you looking at opening

412

00:29:56,440 --> 00:30:01,240

up new locations in the future, not yet, not yet. Okay.

413

00:30:01,360 --> 00:30:06,790

But, it could happen, you

know, but we're a little bit nervous

414

00:30:06,790 --> 00:30:11,920

about the economy over the last, so, and we want to make

415

00:30:11,920 --> 00:30:17,890

sure that we optimize the future

that we have. Sure, sure. Yeah.

416

00:30:17,890 --> 00:30:20,800

Well, I appreciate your time.

This has been a great,

417

00:30:20,800 --> 00:30:22,930

great conversations,

as I knew it would.

418

00:30:23,350 --> 00:30:27,190, if anybody wants to get in touch

with you or reach out for your

419

00:30:27,190 --> 00:30:32,250

company, where should we send them, Chuck or Glenn?

420

00:30:32,280 --> 00:30:36,540, they want to reach out by

email would be Chuck or Glenn at

421

00:30:36,540 --> 00:30:41,250

link outdoor lighting. Com, our phone numbers.

422

00:30:41,340 --> 00:30:44,040

Do you want to do that? Yeah.

You can throw your phone number

423

00:30:44,040 --> 00:30:46,620

out there. It'd be easy.

My my direct number is

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00:30:46,620 --> 00:30:54,030

(407) 876-5566.

And they can call me directly.

425

00:30:54,300 --> 00:30:57,420

That's great, I love it. Me?

Yeah. That's that's awesome.

426

00:30:57,720 --> 00:31:01,530

Yeah. Well thanks again Chuck.

We'll end it here and we'll we'll

427

00:31:01,530 --> 00:31:05,670

have to have you back in in time to

see how things have gotten along.

428

00:31:06,030 --> 00:31:08,010

Okay.

I hope it was beneficial to you

429

00:31:08,010 --> 00:31:10,560

and your audience. That's great.

Thank you. Chuck.

430

00:31:10,590 --> 00:31:12,270

Talk to you soon. Okay.