Case Study: Marketing strategy creates 9000% ROI and 20% top line growth for Community Bank

Problem:

A regional community bank was experiencing stagnant commercial loan growth and needed a new approach to finding and closing new loans.

Our Approach:

After discovery, we found the best approach was to run a hyper targeted Google Ads campaign to Business Owners and Investors throughout the state of Florida and couple that with a direct to loan officer call to action for rapid quoting. In minutes someone who had never heard of the bank could connect, get answers to their questions and a pre-approval to move forward. These two major components of the strategy allowed the bank to make quick decisions on fit and allowed the prospects to make an easy decision to move forward or move on.

Outcome:

After running the campaign for 180 days, they experienced a 9000% ROI on their ad spend and an overall increase of 20% to top line growth for the year (largely due to the success of the one campaign).